Here are the 5 Tips for a Successful Social Media Video Campaign.

1. Use captions

- Add captions to ensure viewers receive the message.

2. Front-load content

- Make the first part compelling by delivering key messages in the early stages of the video.

3. Try live video

- Use this feature to promote events and capture authentic moments.

4. Be open to experimentation

- Explore new methods and measure results to find your sweet spot.

5. Leverage analytics

- Determine what has been successful in the past and apply these to your future campaigns.