As you know, Lead Generation is undeniably beneficial to a business.
Organizing and defining your leads will help you find out what kind of approach you can use for those leads.
Here are the 3 types of leads.
Information Qualified Leads (IQL) – Individuals who learn about your product at the awareness stage
Marketing Qualified Leads (MQL) – Individuals who want to know more about your products
Sales Qualified Leads (SQL) – Individuals who provide personal information such as email addresses