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Effectiveness of Video Advertising

What convinces you to buy a product?

84% of people say that watching a brand’s video has convinced them to buy their product or service.

10 Qualities of a Great Explainer Video

Here are the 10 qualities of a great explainer video.

1. Good script
2. Straight to the point
3. Extensive audience knowledge
4. Well-communicated brand value
5. Visually appealing



6. Light and entertaining
7. Appropriate music
8. Clear voiceover and font
9. Persuasive CTA
10. Shareable information



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