Lead Generation is the process that involves attracting new potential customers called “leads” into a contact management system.
Lead Generation is beneficial for every business as this will help you to convert potential customers to buying customers.
Here are the reasons why lead generation is beneficial to a business.
– Lead generation boosts your brand’s influence, and helps grow your customer base – It focuses your marketing strategy squarely on your target demographic – It allows further understanding of your company, customers, and competitors
Here’s how to adapt your explainer video for foreign markets.
1. Translate the video
Cons: – The animation will need to be re-cut to match the pacing of the foreign language narration – The text will need to be translated too – Punch lines might not have the same impact when translated into another language
Cheaper option: Subtitles
2. Change the imagery, concepts, and execution
The video components that need to be reworked: – Cultural references – Sensitive material – Race – Geography