Here’s a general summary of audience stats for popular and emerging platforms.
Twitch: 55% Millennial (Gen-Y), 81% Male, Gamers
Reddit: 64% Between 18–29, 67% Male, Frequent Internet Users
Facebook Live: All ages (over 2 billion people)
Instagram Stories: All ages, 68% female, 80% outside the U.S.
Twitter: Gen-Y and up, urban, highly educated
LinkedIn: Business decision-makers, 56% male
Houseparty: Over 50% are under-24 (Gen-Z)