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How To Boost Your Sales Fast With 30 Second Explainer Videos

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"In the age of information overload, explainer videos are a breath of fresh air, providing concise and engaging explanations that captivate viewers."

John Doe

In today's relentless business environment, the race is not only to the swift but also to the concise. The struggle to break through the noise, capture the rapidly diminishing attention span of consumers, and convincingly communicate the value of your offerings, all within the constraints of time, is an intricate dance every enterprise grapples with. 

But what if we told you there was a solution - a tool that condenses your narrative and persuades potential customers, all in a swift, 30-second package? Welcome to the transformative world of 30 second explainer videos, the powerhouse of micro-storytelling.


Unraveling the Power of a 30 Second Explainer Video

an animated hamster character getting repeatedly squashed by something large is trying to talk and says "please just let me explain"

GIF by The Animal Crackers Movie via GIPHY

Short, engaging, and power-packed, 30 second explainer videos offer a dynamic way to illustrate your brand's value proposition quickly and effectively. These brief videos can encapsulate your brand's unique story, underline its distinct selling points, and encourage potential customers to engage with your business, all in a half-minute segment.

In the race against the ticking clock, every frame in a 30 second explainer video carries weight. The videos aim to serve the audience with bite-sized yet wholesome content that piques interest and fosters understanding without overwhelming the viewer.

The Merits of a 30 Second Explainer Video

Grab Attention Instantly

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GIF by UP Express via GIPHY

In today's fast-paced world, attention is a scarce commodity. With the average attention span dropping to a mere few seconds, grabbing and holding your audience's attention is critical. 

A well-crafted 30 second explainer video can achieve this effect. By presenting a clear, concise message in a visually engaging format, you can instantly hook your viewers and encourage them to learn more about your offering.

Communicate Value Proposition Clearly

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GIF by @InvestInAccess via GIPHY

Every business has a unique value proposition - what sets it apart from the competition? A 30 second explainer video provides a perfect platform to communicate this value proposition quickly and memorably. 

Whether it's a revolutionary product feature, an exceptional service, or an innovative solution, your video can highlight this in a manner that resonates with your audience.

Build Trust and Credibility

a person character and a yellow dog fist pumping with the text "trust pound!" with a rainbow unicorn in the background

Pound It Cartoon Network GIF via GIPHY

Trust plays a significant role in consumer purchase decisions. Explainer videos, with their ability to explain complex ideas simply, can help you build this trust. 

In 30 seconds, you can showcase the benefits of your offering, provide evidence of its effectiveness, and demonstrate its relevance to the viewer's needs. This can significantly enhance your brand's credibility, encouraging viewers to choose you over competitors.

Improve SEO Rankings

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GIF by Correct Technology via GIPHY

Search engines love videos. Including a 30-second explainer video on your website can significantly improve your search engine rankings, making you more visible to potential customers. Additionally, videos are more likely to be shared on social media, further increasing your reach and attracting more traffic to your website.

Enhance Conversion Rates

a green online shopping cart with a white ball that bounces in it with the letter 1 on it and the text saying "Add to cart!"


Ultimately, the goal of any business communication is to convert prospects into customers. With their attention-grabbing, trust-building, and engaging nature, 30-second explainer videos can significantly enhance conversion rates. 

By effectively conveying your value proposition and invoking trust, these videos can persuade viewers to take the desired action, whether it's making a purchase, signing up for a newsletter, or downloading a resource.

30 Second Explainer Videos: The Making

Creating a 30-second explainer video isn't simply about reducing the length of a message. It involves distilling the essence of your brand into a half-minute narrative that is engaging, informative, and persuasive. Here are the steps involved in the making of a compelling 30-second explainer video

1. Defining the Message

In the limited timeframe of 30 seconds, it's crucial to identify the core message you want to deliver. You need to zero in on the most significant aspects of your product or service that will resonate with your audience.

2. Scripting

a girl with blonde hair typing on her computer and concentrating really hard and sticking her tongue out

GIF by Paramount+ via GIPHY

The script forms the backbone of your video. It needs to be crisp, clear, and impactful, ensuring your message gets across effectively. Remember, with only 30 seconds, every word counts.

3. Visualizing

Next, the script is visualized through storyboard creation. The visuals need to be aligned with your brand identity and should effectively supplement the script to enhance comprehension.

4. Production

a production line of robots sorting and packing other robots

GIF by Ricky Trickartt via GIPHY

This step involves animating the storyboard, incorporating voiceovers, and adding sound effects. Attention to detail at this stage ensures a high-quality final product.

5. Review

Once the video is created, it's vital to review it thoroughly. Does it convey the message effectively? Is it engaging enough? You may have to tweak the video several times before it's perfect.

Harnessing the Potential of 30-Second Explainer Videos with Promoshin

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GIF by Jeremy Speed Schwartz via GIPHY

Creating a compelling 30-second explainer video requires a perfect blend of creativity, expertise, and a profound understanding of your brand. At Promoshin, we bring these elements together to deliver videos that resonate with your target audience.

With over 7000 videos created for diverse sectors, we've mastered the art of producing impactful, concise videos. Our dedicated team collaborates with you to translate your unique business story into a compelling short video that not only informs but also persuades the viewers.

We guarantee 100% satisfaction, offering unlimited revisions until you're delighted with the final product. Our lightning-fast delivery ensures that you can start reaping the benefits of your 30 second explainer video as soon as possible.

Getting Ahead with Promoshin

a screen shot of some of Promoshin's 30 second explainer videos in 3d

Image via Promoshin

Creating an effective 30-second explainer video requires expertise. With Promoshin, you can rest assured you're in good hands. We understand the intricacies of video creation and marketing, and our team is dedicated to delivering high-quality videos that meet your unique needs.

Our experience spans industries and includes clients from startups to established businesses. We've already created over 7000 videos, so we know what works. Our team comprises talented scriptwriters, illustrators, voiceover artists, and animators who work collaboratively to bring your vision to life.

Captivate, Engage and Convert with 30 Second Explainer Videos

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GIF by SpongeBob SquarePants via GIPHY

In today's fast-paced digital world, the power of 30-second explainer videos cannot be overstated. They are your ticket to captivate your audience, engage them with your offerings, and convert them into loyal customers - all within the span of half a minute.

Ready to explore the magic of 30-second explainer videos? Begin by downloading our "Video Idea Cheat Sheet" to kickstart your video creation journey. To delve deeper, check out our pricing for video services. 

It's time to harness the power of 30-second explainer videos and boost your sales to new heights. Remember, at Promoshin, we believe in making your vision come to life with engaging and effective video content.

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