There's perfect timing for everything, even in video production!
Here are a few numbers to keep in mind when creating an explainer video:
30 Seconds
The most important information should be in the first 30 seconds of the video.
90 Seconds
While videos range widely in length, the best videos are 90 seconds or less.
150 words
One minute of video equals 140-150 written words so convert your word count to time to gauge the length of your video.