Some Things To Know When Marketing to Gen Z - Promoshin

Here are some things to know when marketing to Gen Z.

Some Things To Know When Marketing To Gen Z

Gen Z’s Trust
“Gen Z’s trust in larger institutions declined and they can easily sense insincerity.”Gen Z's Trust

Gen Z’s take on Societal Issues
“Gen Z expects the brands it supports to take a stand on social justice issues.”
Gen Z's Take On Societal Issues

Gen Z and algorithms
“According to a poll conducted on college students, nearly half (46%) claimed that they purposely engage (like comment, and share) to some posts so that the algorithm will show them the content they’re after.”
Gen Z and Algorithms

Gen Z is online and information savvy
“Gen Z is very resourceful in getting information and verifying it.”
Gen Z is online and information tech savvy

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