Here are some things to know when marketing to Gen Z.
Gen Z’s Trust “Gen Z’s trust in larger institutions declined and they can easily sense insincerity.”
Gen Z’s take on Societal Issues “Gen Z expects the brands it supports to take a stand on social justice issues.”
Gen Z and algorithms “According to a poll conducted on college students, nearly half (46%) claimed that they purposely engage (like comment, and share) to some posts so that the algorithm will show them the content they’re after.”
Gen Z is online and information savvy “Gen Z is very resourceful in getting information and verifying it.”