"Kickstarter is a place where ordinary people can become patrons of the arts, science, and innovation, fueling a new era of creativity and discovery."
Neil Gaiman, Author, and Kickstarter supporter
Today's entrepreneurial landscape is marked by the rise of Kickstarter, a platform transforming ideas into reality. Among the variety of elements that contribute to a Kickstarter campaign's success, one that stands out is the use of Kickstarter video production.
This blog explores how Kickstarter videos can bolster your campaign and why Promoshin should be your top choice for video production needs.
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Kickstarter Video Production - An Essential Element
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Kickstarter video production refers to the process of creating engaging and persuasive videos specifically tailored for Kickstarter campaigns. These videos have the power to communicate your idea, product, or service effectively, stir emotions, and influence potential backers to support your campaign.
It's no secret that Kickstarter campaigns employing well-made videos experience a notably higher success rate than those without.
Top Benefits of Kickstarter Video Production
Personal Connection: Humanizing Your Campaign
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Kickstarter video production helps build a personal connection with your potential backers. A well-crafted video lends a face and voice to your brand, making it more relatable and authentic.
This emotional bridge between your campaign and your audience often results in higher backing, as people tend to support causes and businesses because they feel a personal connection.
Clear Communication: A Picture is Worth a Thousand Words
Text can sometimes need to be revised in conveying an idea or product, leading to potential misinterpretations or misunderstandings. Videos, however, facilitate clear and concise communication. By visually showcasing your product's usage or narrating the story behind your project, you help potential backers understand your vision and mission effortlessly.
Greater Reach: Spreading the Word with a Click
A Kickstarter video is not merely engaging – it's shareable. When potential backers are moved by your video, they are likely to share it across their social media platforms, leading to wider reach and visibility for your campaign. This ripple effect can potentially bring in more backers, pushing your campaign closer to its goal.
Increased Trust: Showcasing Credibility and Transparency
Investors are more likely to support projects that demonstrate transparency and credibility. A video showcasing behind-the-scenes processes, real-life uses, or even the challenges you've overcome in bringing your idea to life can help establish trust.
Enhances Memorability
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One key advantage of Kickstarter video production is enhancing memorability. Studies show that the human brain processes visual information much faster than text. Additionally, people tend to remember information better when it's presented in a visual format. Therefore, a well-made video can keep your campaign at the top of potential backers' minds.
Proves the Concept
A key benefit of Kickstarter video production is that it enables creators to demonstrate their concepts in action. For some products or services, a text description alone might not be enough to convince potential backers of its feasibility.
Videos allow for real-time demonstration, proving the concept works as claimed, which can inspire more trust and confidence from potential backers.
Generates Buzz and Excitement
A compelling video can generate buzz and excitement around your campaign. When viewers see a professional, well-made video, they get the impression that your campaign is serious and well thought out, which can lead to more shares, more views, and ultimately, more backers.
Drives Social Shares
In today's digital age, most people find it easier to share videos than text. An interesting, compelling Kickstarter video can lead to higher social shares and hence, higher visibility. The more shares your campaign receives, the higher the likelihood of it being seen by potential backers who can help you reach your goal.
Encourages Emotional Investment
People are more likely to support a cause or a project if they feel emotionally connected to it. Kickstarter video production allows you to tell a compelling story that can resonate with viewers on an emotional level. This emotional connection can lead to higher backing, as viewers often turn into backers when they feel emotionally invested in a campaign.
Increases Conversion Rates
Lastly, Kickstarter campaigns that feature a video have a much higher conversion rate compared to campaigns that only use text and images. This is because videos can provide a lot of information in a short time, making it easier for viewers to understand what your campaign is about, why it matters, and how they can contribute.
This increased understanding can lead to higher conversion rates as more viewers decide to back your campaign.
Why Choose Promoshin for Your Kickstarter Video Production
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At Promoshin, we take pride in our mastery of Kickstarter video production, offering a plethora of benefits without breaking your budget. Our vast experience – creating over 7000 videos since 2011 – enables us to understand your concept quickly and turn it into a captivating video that resonates with your audience.
Our in-house team of creatives and marketers is dedicated to providing top-notch services, guaranteeing your satisfaction with every project. Understanding the time-sensitive nature of Kickstarter campaigns, we commit to lightning-fast delivery while maintaining high quality.
Whether you're launching a tech gadget, a new board game, or a revolutionary service, we can translate your vision into a compelling narrative that your audience can connect with.
Embrace Success with Kickstarter Video Production
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If you're preparing to launch a Kickstarter campaign, Kickstarter video production should be part of your strategy. It not only helps you form a personal connection, communicate clearly, and widen your reach, but it also instills trust in potential backers.
Consider partnering with an experienced company like Promoshin to ensure your Kickstarter video production is in safe hands. With our mix of quality, speed, and affordability, we're ready to bring your vision to life.
Take a leap towards a successful campaign by checking out our “Video Idea Cheat Sheet” This resource will guide you in determining the ideal type of video for your campaign. Also, don't forget to get a pricing quote for our services to ensure you get the perfect video tailored to your needs. With Promoshin, the success of your Kickstarter campaign is just a well-crafted video away.
