The Inbound Methodology is defined as the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Keep reading to learn more on how you can apply the Inbound Methodology to your video marketing strategy.
Here are the recommended video types for every stage of this process:
Stage 1: Attract
- The videos should empathize with your consumers' problems and introduce a possible solution in your product or service
- Avoid speaking too much about your product and let your brand values and personality be your North Star.
- The main goals are the expand reach and build trust.
- Examples: Social videos, Leadership videos, Brand films, Explainers and How-to videos
Stage 2: Convert
- Collect some sort of contact information from potential leads via a form.
- Visualize a solution to a buyer's problem, whether that's before the form on a landing page or as the offer itself.
- The main goals are to educate and excite.
- Examples: Webinar, Product demos, Landing Page Promotional videos, Case Studies, more in-depth Explainer and How-To videos
Stage 3: Close
- The most overlooked by marketers and salespeople.
- The best time to turn leads into customers by displaying functionality and leveraging emotions.
- The main goal is to make your audience visualize themselves using your product or service - and thriving.
- Examples: Testimonials, Product Demos, Culture videos, Personalized videos
Stage 4: Delight
- Continue providing remarkable content to users that makes their interaction with your product or service as incredible as possible.
- Encourage users to tell their connections about their experience or up-sell themselves.
- The main goals are to encourage your customers to embrace your brand and become brand evangelists.
- Examples: Thank you videos, Onboarding videos, Educational Courses or Product Training videos
