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Win and Level Up with These Kickstarter Video Tips!

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"The only way to do great work is to love what you do."

Steve Jobs

In the realm of startups and innovative business ideas, Kickstarter has emerged as a powerful platform to transform concepts into reality. 

An integral part of a successful Kickstarter campaign is an engaging and persuasive video. Being industry leaders in custom video production, we at Promoshin offer many Kickstarter video tips to help you craft the perfect pitch and win the trust of potential backers.

Cover GIF by Kickstarter via GIPHY

Kickstart Your Success with Kickstarter Video Tips

Kickstarter Video Tip #1: Start with a Powerful Story

girl reading a story on kickstarter video tips and diving right into the book

GIF by Tom Eaton via GIPHY

The most impactful videos are the ones that tell a compelling story. It's not just about presenting your product or idea. It's about connecting with your potential backers on an emotional level. This is where the story of why you created your product comes into play. 

Let your audience know about the passion that propelled you to bring your product to life. By sharing your journey, you foster a personal connection with potential backers, turning them into advocates for your cause.

Kickstarter Video Tip #2: High-Quality Production

pink character wearing a hair net and a mask in a factory and watching the production line of oats

GIF by Specks of Dust via GIPHY

High-quality video production is not just about aesthetic appeal; it's a reflection of your commitment to quality and professionalism. 

With a portfolio boasting over 7000 videos produced since 2011, we at Promoshin comprehend the vital role of high-quality production. We guarantee that your Kickstarter video tips the scales in your favor, reflecting your dedication to quality in every frame.

Kickstarter Video Tip #3: Showcase Your Product

a brown box opening against a black background and blue and yellow stars appear but the box is empty inside

GIF by allyoucancontent via GIPHY

The best way to convince potential backers is to show, not just tell. Demonstrate the functionality and benefits of your product. Let your audience see your product in action, and let them envision how it can add value to their lives. 

This is one of the most practical Kickstarter video tips: if people can see what they're investing in, they're more likely to support it.

Kickstarter Video Tip #4: Be Transparent

hand scrolling on a transparent phone against a pink background

GIF by valeris via Tenor

Transparency is the cornerstone of trust. Share with your potential backers the progress you've made, your future plans, and the challenges you've overcome. This openness invites your audience to be a part of your journey, giving them confidence in what they're investing in.

Kickstarter Video Tip #5: Call to Action

turquoise call to action button saying "join now"

GIF by Twinkl Parents via GIPHY

Every Kickstarter video must end with a clear and compelling call to action. Encourage viewers to back your project and share it with their networks. Your Kickstarter video is more than a pitch—it's a rallying cry for your vision.

Kickstarter Video Tip #6: Infuse Personality

black and white abstract face changing expressions except for the eyes

GIF by sterossetti via GIPHY

One of the best Kickstarter video tips is to infuse personality into your video. Whether it's humor, emotion, or quirkiness, a unique personality will make your video stand out from the crowd. At Promoshin, our creative team is skilled in creating videos that truly embody your brand's unique character.

Kickstarter Video Tip #7: Keep It Short and Sweet

Mr Crabs from Sponge Bob speaking to Squid ward and Sponge Bob saying "boys, we don't have much time so I'm going to make this short and sweet"

GIF by SpongeBob SquarePants via GIPHY

While you may have a lot to share about your product, it's essential to keep your video concise. Aim for a video length of around 2-3 minutes—enough to tell your story, demonstrate your product, and make your call to action, without losing viewer interest.

Kickstarter Video Tip #8: Optimize for Mobile

mobile phone with videos and a person 's hand presses the like button and the whole phone disappears in hearts

GIF by Órbita Studios via GIPHY

With an increasing number of users accessing Kickstarter on mobile devices, it's essential to ensure your video is optimized for mobile viewing. This means clear visuals, audible sound, and subtitles, if necessary, to maximize accessibility.

Kickstarter Video Tip #9: Leverage Testimonials

man on his tablet reading positive testimonials from clients

GIF by Live Better via GIPHY

If your product has already won accolades or testimonials, make sure to include them in your video. Seeing others vouch for your product reinforces trust and could be the tipping point for potential backers.

Kickstarter Video Tip #10: Use Professional Voiceover and Music

futuristic woman holding headphones whilst her sunglasses reveal that she is travelling through a dessert with a geometric style pink outfit and the stars in the background

GIF by Bose via GIPHY

Using professional voiceover and music can enhance the overall quality of your video. A clear, engaging voiceover guides the viewers through the story, while the right music sets the mood and keeps viewers interested.

Kickstarter Video Tip #11: Stay Up-to-Date

calendar starting from January and peeling off all the way to April

GIF by Daniela Sherer via GIPHY

Stay up-to-date with Kickstarter's guidelines and best practices for videos. Platforms evolve, and what worked a year ago may not be as effective now. At Promoshin, we keep our finger on the pulse of industry changes to ensure your video is always up-to-date.

Power up Your Campaign with These Kickstarter Video Tips

purple cylinder face smiling with the text "tips & tricks"

GIF by Neotix via GIPHY

Venturing into Kickstarter territory can be daunting, but with these Kickstarter video tips in your arsenal, you are set for a successful campaign. The essence of your video lies in its ability to forge connections, communicate value, and convince potential backers to support your vision.

Promoshin is here to lend its expertise in custom video production to your cause. Our dedicated team of project managers, scriptwriters, illustrators, voiceover artists, and animators is ready to transform your vision into reality. We offer the best mix of price, quality, and service, ensuring your satisfaction every step of the way.

Curious to see how a high-quality video can transform your Kickstarter campaign? Take a look at our "video idea cheat sheet" to help you decide what type of video is perfect for your needs. We're ready to help you create a video that captures hearts, minds, and, most importantly, funding. Get pricing for our video services today and propel your Kickstarter campaign to new heights with Promoshin!

Remember, winning Kickstarter campaigns begin with captivating videos. Make your video count with these Kickstarter video tips. Empower your vision and let your idea soar!

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