Explainer videos are the ultimate tool for businesses to communicate their message, showcase their expertise, and connect with their audience on a deeper level."
Amanda Roberts
In an age where digital marketing has taken center stage, explainer videos have established themselves as an instrumental tool for businesses worldwide. These short, engaging, and informative animations serve to simplify complex ideas, unravel brand stories, or introduce products or services to both existing and prospective customers.
However, businesses are quickly realizing that explainer videos aren't one-size-fits-all. There are different explainer video types, each possessing unique characteristics and benefits. In this blog, we delve into eight distinct explainer video types that your brand can exploit to convey messages more effectively and engrossingly.
Understanding Explainer Video Types
GIF by Alexandre Nart via GIPHY
Before we dive into the heart of the matter, it's crucial to understand what explainer videos are. Essentially, an explainer video is a concise, engaging video that explains a business concept in a simple, appealing, and compelling manner, utilizing clear and concise language.
With the right explainer video, you can make complex subjects understandable, showcase the functionalities of your product or service, or narrate your brand's origin story.
The explainer video universe, however, is quite vast. There are several types of explainer videos, and understanding these different types is key to leveraging them for your brand. With the right knowledge, you can pick the most suitable explainer video type that aligns with your business model, customer demographics, and marketing strategy.
1. 2D Animation Videos
Video by Promoshin
2D Animation is a classic explainer video type that expertly combines simplicity and creativity. They're versatile and engaging, offering brands an innovative way to present abstract ideas or complex services, making them perfect for tech companies or services that may be hard to visualize.
2D animated explainer videos often use colorful and appealing animations to maintain the viewer's attention and break down complicated concepts into easily digestible pieces of information.
Promoshin, a leader in the explainer video industry, has a team of 2D animation experts ready to transform your abstract concepts into exciting and clear visuals. With years of experience and a dedicated team of creatives, Promoshin can create 2D animated videos that not only explain your brand but also entertain your audience.
2. 3D Animation Videos
Video by Promoshin
For brands looking to add an extra layer of depth and dimension to their explainer videos, 3D animation videos are an excellent choice. They offer a level of detail and visual appeal that 2D animations simply can't match. 3D animations can bring products to life, showcase intricate processes, and create a dynamic and immersive experience for the viewer.
Promoshin's team of 3D animators is skilled in creating stunning, engaging, and informative 3D animated explainer videos that can make your brand stand out from the competition. Whether you need to showcase a product's features, explain a complex process, or simply want to create a visually impressive explainer video, Promoshin has got you covered.
3. Live-Action Explainer Videos
Video by Promoshin
Sometimes, the most effective way to connect with your audience is to show them real-life people interacting with your product or service. This is where live-action explainer videos come in. By featuring real people, places, or products, live-action videos offer a sense of realism and personal touch that animations might not capture.
Live-action explainer videos can foster a deeper connection with your audience, humanize your brand, and create an emotional bond with your viewers. Whether you're showcasing a product's real-world application, featuring testimonials from satisfied customers, or telling a captivating brand story, live-action videos can make your message more relatable and trustworthy.
4. Whiteboard Explainer Videos
Video by Promoshin
Whiteboard explainer videos are a classic and effective video type. They involve high-quality animations being drawn on a whiteboard, keeping viewers captivated while encouraging better information retention. The continuous drawing piques viewers' curiosity about what will come next, retaining their attention throughout the video.
This video style is highly versatile and can work for a range of industries. They are particularly effective when you want to simplify complex information or tell a story in a clear, step-by-step manner.
5. Mixed Media Explainer Videos
Video by Promoshin
In a world that appreciates diversity, mixed media videos bring a unique, eye-catching style. They mix different types of explainer videos, such as animation with live-action, or 2D with 3D animation, offering a twist to your message that captivates your audience.
Mixed media videos are perfect for brands that want to break away from the norm and present their audience with something uniquely compelling. They offer the best of both worlds and are a testament to Promoshin's creative capacity to think outside the box and tailor videos to a brand's specific needs.
6. Demo Screencast Videos
Video by Promoshin
Demo screencast explainer videos are an extremely effective video type, especially for brands that offer software or web-based services. These videos showcase the functionality of a product or service by recording actual screen usage and guiding the viewer through specific tasks, features, or user interfaces.
They offer a practical, step-by-step demonstration of how to use a product or service, making them highly educational and effective for complex tech products or platforms. These videos are not only excellent for explaining intricate software or processes but also work wonders in building user confidence, reducing support queries, and driving product adoption.
If your brand's offering has a learning curve or requires user interaction, a demo screencast explainer video could be the most effective way to engage, educate, and convert your target audience.
7. Infographics Animation Videos
Video by Promoshin
Data drives the modern world, but it can often be challenging to present data in an engaging and understandable way. This is where infographics animation videos shine.
They bring static infographics to life, transforming data and statistics into captivating narratives. Infographics and animation videos can make data exciting, presenting numbers and stats in a context that resonates with the audience. They're perfect for companies looking to share data-driven stories in an engaging and visually pleasing manner.
8. Animation with Spokesperson Videos
Video by Promoshin
Another innovative explainer video type that's making waves in the marketing sphere is the Animation with Spokesperson video. In this type of video, a live-action spokesperson interacts with animated elements, creating an immersive and engaging hybrid of real-world and animated content.
The combination of a live spokesperson with dynamic animations provides a sense of authenticity and personal connection, while still allowing for the creative freedom and flexibility that animation offers. This makes the message more relatable, adds a human touch to the video, and helps brands bridge the gap between reality and animation.
The result is a captivating, memorable, and highly effective communication tool that blends the best of both worlds. If your brand seeks to establish a personal connection while leveraging the limitless potential of animation, this explainer video type might just be your perfect match.
Your Video, Your Choice!
GIF by The Explainer Studio via GIPHY
Choosing the right type of explainer video for your brand depends on several factors, including your brand identity, the message you wish to convey, your target audience, and your budget. Each explainer video type offers its unique strengths and can help communicate your brand's message effectively.
The great news is that you don't have to navigate these waters alone. Promoshin, a pioneer in the video content production industry, offers all these explainer video types and more. With a team of dedicated professionals and an unwavering commitment to quality, Promoshin ensures your brand's message is conveyed in the most engaging and effective manner.
How Promoshin Can Help Decide on Your Explainer Video Types
Image by Promoshin
Promoshin has a wealth of experience in creating various explainer video types for brands from different industries. Our experienced team of professionals can guide you in selecting the most appropriate video style for your brand, ensuring that it aligns with your brand message, appeals to your target audience, and fits within your budget.
We're dedicated to delivering high-quality, engaging explainer videos that help you connect with your audience and achieve your marketing objectives. Whether you're looking to break down complex processes, showcase a new product, or share your brand's story, Promoshin is here to help.
Final Thoughts on Explainer Video Types
GIF by The Explainer Studio via GIPHY
Having navigated through the different explainer video types, you're now better equipped to decide what best serves your brand's needs. Remember, an engaging, well-crafted explainer video is more than just a marketing tool. It can drive engagement, boost conversions, and ultimately, cement your brand's value proposition in your audience's mind.
Intrigued and want to explore these explainer video types further? Feel free to download our "Video Idea Cheat Sheet" and get pricing for any style you're interested in. Get started on your journey to better brand communication through the power of explainer videos!
