8 Ways to Create Corporate Animations on a Budget

"Animations in the corporate world are a powerful tool for storytelling, enabling brands to convey their message with impact and authenticity."
Simon Sinek

As more and more businesses understand the power of visual storytelling, the demand for corporate animations has been on a steady incline. Corporate animations provide an opportunity to break down complex ideas into simple, digestible concepts that resonate with the audience.

However, with perceived high production costs, creating corporate animations might seem like a luxury that only big corporations can afford. But, that's far from the truth! With strategic planning and wise decision-making, it's entirely possible to create high-quality corporate animations on a shoestring budget.

Let's delve into eight practical strategies to save on costs without compromising the effectiveness of your corporate animations.

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1. Start with a Solid Script: The Heart of Corporate Animations

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The essence of corporate animations lies not in flashy visuals but in the power of storytelling. Therefore, before considering the visuals, focus your energy and resources on crafting a compelling script. This script should serve as the blueprint for your animation, outlining the message you want to convey and how you plan to do so.

A well-written script forms a solid foundation for your corporate animations, potentially saving you a considerable amount of money on costly revisions later in the production process. Remember, content is the heart of any video. Thus, your story should be powerful enough to captivate and engage viewers, regardless of the animation style or production quality.

2. Choose the Right Animation Style: A Cost-Effective Decision

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The world of corporate animations is rich and diverse, encompassing various styles, from 2D and 3D animations to whiteboard animations, each coming with a different price tag. However, more complex doesn't always mean better.

For instance, 2D animation, which is generally more affordable, can be just as effective in conveying your message as more complex 3D animations. The key lies in choosing the right animation style that aligns with your brand's persona, your message, and your target audience's preferences. It's about creating an engaging experience, not merely creating a visual spectacle.

3. Utilize Templates: A Springboard to Originality

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Contrary to popular belief, using animation templates doesn't mean your video will be a clone of countless others out there. In fact, templates can serve as a useful springboard from which you can carve out your unique corporate animations.

These templates provide a ready-made structure that can be customized to fit your brand's style and requirements, thereby saving you a significant amount of time and resources in the animation creation process.

4. Embrace Simplicity: The Art of Minimalism in Corporate Animations

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While it's tempting to create corporate animations that boast extravagant visuals and special effects, it's important to remember that these elements can quickly inflate your budget. Instead, embrace the art of minimalism.

Opt for simplicity in your corporate animations, where the focus remains squarely on the message, not the medium. Simplified designs are not only cost-effective but can also facilitate more effective communication by eliminating unnecessary distractions. It's the simplicity of the presentation that often makes the message memorable.

5. Prioritize Essential Elements: Spend Wisely

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When operating on a tight budget, it's crucial to identify the most important elements of your corporate animations and prioritize spending on those. For example, investing in a professional voiceover can significantly enhance the perceived quality of your corporate animations without requiring a substantial chunk of your budget.

Similarly, high-quality, royalty-free background music can create an immersive experience, again, without burning a hole in your pocket. Allocating your budget strategically ensures that every penny spent contributes towards creating a better viewing experience.

6. Tap into In-House Talent: Unleash Potential

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Your team members are your most valuable asset. If they possess the necessary skills, consider creating corporate animations in-house. This approach can save you significant production costs.

However, it's crucial to remember that animation is a time-consuming process, and the result may not always match the professional quality offered by experienced animation studios. Nevertheless, with a little bit of training and the right software, your team might be able to pull off some basic corporate animations, especially for internal communication or social media.

7. Collaborate with the Right Video Production Company: The Promoshin Advantage

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Choosing to collaborate with a professional video production company can actually be a cost-effective decision. Companies like Promoshin specialize in creating premium animated explainer videos at affordable prices.

With experience in producing over 8500 videos since 2011 for clients ranging from startups to established businesses, Promoshin provides a perfect blend of price, quality, and service.

The in-house team of project managers, scriptwriters, illustrators, voiceover artists, and animators will work with you to create custom corporate animations that meet your requirements and fit within your budget.

8. Think Long-Term: Savings in Series

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Instead of focusing solely on one-off projects, consider a long-term strategy that includes a series of corporate animations. This approach can be particularly beneficial for companies that require regular video content for their social media, blog, or internal communications.

Many video production companies offer package deals for creating a series of videos, which can lead to significant savings in the long run. Plus, a series of videos provide continuity and allow for deeper engagement with your audience.

Corporate Animations and Your Budget: Finding the Sweet Spot

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The high perceived cost of creating corporate animations can deter many companies from utilizing this powerful communication tool.

However, as we've demonstrated, it's entirely possible to produce engaging, professional corporate animations without exceeding your budget. The key lies in strategic planning, embracing simplicity, prioritizing essential elements, tapping into in-house talent, and choosing the right partners for your animation journey.

To kickstart your journey into the world of corporate animations, why not check out our handy Video Idea Cheat Sheet? It's designed to help you identify the perfect video style for your specific business needs.

And if you're curious about our pricing for custom video services, feel free to get in touch. At Promoshin, we're committed to delivering quality without compromise, ensuring you get the perfect corporate animations to meet your needs, even on a budget. Let us partner with you in bringing your brand story to life, one frame at a time.