Writing great explainer videos takes skills of a master, the courage of a thousand lions, and generally requires you to be very good-looking.

Yeah, he made me say it.

Let’s put that aside for a minute. Writing an explainer video that keeps the people engaged and converts viewers isn’t rocket science. But it does help to know a few things before you jump in.

First you have to know the baseline knowledge of your audience. Understanding what they already know will help you save time and cut straight to the interesting stuff.

Let’s say you’re selling financial software. If your video is targeting CPAs, you don’t need to explain to them the difference between Form 8903 and Form 6251. But if you’re selling to everyday customers, you most definitely do.

Once you’ve established a baseline knowledge, your job is to tell a good story within that framework. Walk the viewer through a day in the life of someone who uses your product or service. Or talk directly to the view and tell them what they’re missing.

It’s important to remember that with video, especially animated video, neither the script nor the animation exist on their own. That’s why most explainer videos look like this. One doesn’t make sense without the other. They support each other. Thanks brah, I know you’re always there for me.

When it comes to length, a lot of people would try to tell you that they’ve studied behavioral science or scientific behavior or something and determined the exact length the proper explainer video should be. I say baloney. There’s only one rule when it comes to explainer video length: take as long as you need to. Don’t take longer than you have to.

Lastly, you have to add some flavor. Jokes, wordplay, rhymes, maybe a pun. Make it fun. That’s it, it’s done.

Oh wait, I forgot the most important thing: The call to action. If you want an explainer video with an engaging, high-performance script, call Promoshin today.

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