Please ensure Javascript is enabled for purposes of website accessibility

Why Marketing Animation Videos are Better Than Static Posts

CTA image 2

Ready to Boost Your Business with Video Marketing?

Take the first step and schedule a call to explore how our video services can drive engagement and fuel your growth.

“Marketing animation videos are like magic spells, enchanting viewers and leaving a lasting impression that sparks brand loyalty."


In the digital landscape, standing out amidst the deluge of static posts is not only challenging but also a necessity. As businesses, be they fledgling startups or long-standing brands, vie for attention, the potency of dynamic marketing tactics cannot be overstated. 

Among these strategies, marketing animation videos have emerged as the crowning champion. Why? What makes marketing animation triumph over static posts? Let’s delve deeper into the captivating realm of animated marketing to unveil its unrivaled power.

Cover GIF by Giflytics via GIPHY

The Magic of Video Marketing Animation: An Invigorating Elixir for Your Brand Story

marketing animation with 5 different color and size dog paws popping up and the words "It's paw-fect!" appears inside the blue circle

GIF by Summit Marketing via GIPHY

One enduring fact in the marketing world is that people remember narratives, not numbers. Marketing animation is a dynamic medium that can breathe life into stories, making your brand or product memorable. 

Unlike static posts, animation can paint vivid pictures of abstract ideas and convoluted processes in an accessible, relatable, and engaging manner. The blend of visual elements with auditory stimuli stimulates multiple senses, fostering improved recall and nurturing a stronger emotional bond with your brand.

Video Marketing Animation – The Perfect Hook to Capture Attention

an animation of milk being poured into a bowl with floating numbers next to a cereal box which says data and the text "I eat data for breakfast" written above it

GIF by Giflytics via GIPHY

In a bustling digital realm, where users are flooded with an enormous amount of content every day, the ability to capture and sustain their attention is paramount. Animated videos, by virtue of being vibrant, captivating, and teeming with visually appealing elements, naturally draw the eye, ensuring your brand's message doesn't drown in the sea of digital content.

Video Marketing Animation: A Creative Route to Demystify Complex Concepts

a silhouette of a persons head with different colors and shapes of objects appearing in their brain such as a heart, rocket, square, puzzle

GIF by Trazoz via GIPHY

Delivering complex concepts or information via a static post can be a daunting task, potentially off-putting for your audience. This is where marketing animation steps in, excelling at dissecting complicated ideas and presenting them in an appealing, digestible format. 

By portraying information in a captivating, visually-oriented manner, understanding and retention of your message become significantly easier for viewers.

Riding the Waves of Versatility with Video Marketing Animation

a magnet attracting social media like icons, message icons and a magnifying glass

GIF by Trazoz via GIPHY

Versatility is an underappreciated aspect of marketing animation. Be it a detailed explainer video, an engaging product introduction, an informative training guide, or a compelling social media ad, the animation is the chameleon of marketing. 

Furthermore, it isn’t hamstrung by the limitations of reality - characters, scenarios, and worlds can be concocted that resonate perfectly with your brand’s style, message, and vision.

Video Marketing Animation and Improved SEO

the word SEO written with a magnifying glass hovering as the O and an inclining bar graph in the background


Marketing animation isn't just about appealing to viewers—it's also a powerful tool for improving your Search Engine Optimization (SEO) strategy. 

Animated videos can increase your website's dwell time, signaling to search engines that your site offers quality content. Additionally, videos are more likely to get shared, amplifying your brand's reach and creating backlinks to your website.

The Impressive ROI of Video Marketing Animation

While marketing animation might require an initial investment, its return on investment (ROI) makes it an incredibly cost-effective strategy. Animation can dramatically increase conversion rates by effectively conveying your brand's value proposition. Furthermore, a well-made animation can be used across various platforms, extending its value over time.

Video Marketing Animation - Optimized for Mobile Consumption

a person holding a cell phone with a rocket taking off out the screen and social media icons around it moving from left to right with the text "Digital Marketing" written above it

GIF by White Paper Communications via GIPHY

With an increasing number of consumers accessing content via their mobile devices, businesses must adapt their marketing strategies to align with this shift. Marketing animation is inherently suited for mobile consumption. The vibrant colors, movement, and engaging storylines of animated videos are far more effective on smaller screens than static posts. 

They grab the attention of scrolling users, offering them entertaining and digestible content on the go. Notably, a well-optimized animated video will load quickly and play smoothly, providing a better user experience and improving audience retention.

The Global Appeal of Marketing Animation

the earth spinning with a smile on its face and colorful rays propel toward it and it appears to be in a sun shape

Goals GIF via GIPHY

Marketing animation videos have a unique capacity to transcend language and cultural barriers, making them particularly effective for businesses with a global audience. With animation, complex or culture-specific ideas can be communicated visually, ensuring that your message resonates with viewers irrespective of their language or background. 

Static posts, particularly text-heavy ones, may alienate or confuse parts of your audience due to linguistic nuances or cultural differences. But a well-crafted animated video, potentially coupled with subtitles in multiple languages, can captivate a diverse audience, increasing your brand's international reach.

The Longevity of Marketing Animation

an hour glass with sand falling to the bottom continuously and not running out symbolizing infinity

GIF by Thoka Maer via GIPHY

Another factor that bolsters the superiority of marketing animation over static posts is the content's longevity. Unlike static posts that may quickly become outdated or lose their appeal, an animated video often retains its charm and relevance for a longer duration. 

Given that animation allows for the creation of timeless, abstract, or fictional scenarios, its shelf-life extends beyond that of static posts, which might rely on current trends or real-life settings that could change over time. 

The enduring nature of animated videos ensures that your investment continues to deliver value long after the content is first published, providing an ongoing return that static posts simply cannot match.

Unleashing the Full Potential of Marketing Animation: An Indispensable Strategy

a chess board with a pawn, a knight and a bishop moving from square to square against a yellow background symbolizing strategy for marketing animation

GIF by Biteable via GIPHY

As illustrated, marketing animation delivers a myriad of benefits that static posts simply can't match. It animates your brand story, secures viewer attention, demystifies intricate ideas, showcases versatility, improves SEO, and offers a commendable ROI. 

However, crafting impactful marketing animation videos requires a blend of expertise, creativity, and a deep understanding of your target audience.

Entrust Your Marketing Animation to Promoshin: Your Dedicated Partner

a screenshot from Promoshins webpage with the text saying "communicate your message with video" and a video next to it saying "how we work"

Image by Promoshin

If you’re keen on harnessing the compelling power of marketing animation, look no further than Promoshin. With a stellar track record of crafting over 7000 high-quality videos for an array of businesses, including industry titans like Uber and NASA, we pride ourselves on delivering the optimal blend of price, quality, and service. 

Our dedicated team of professionals works tirelessly to transform your vision into captivating animations that intrigue your audience and drive conversions. We believe in your absolute satisfaction, which is why we offer unlimited revisions until your video matches your expectations.

Are you still pondering over the type of video that best suits your business needs? Why not peruse our “Video Idea Cheat Sheet” for a burst of inspiration? Ready to embark on your marketing animation journey? Reach out to us for pricing details, and together, we can create the perfect video tailored to your needs. 

Experience the Promoshin difference today. Let's create something spectacular together!

CTA image

Unlock the Power of Video for Your Business

Explore our diverse range of video styles and elevate your marketing with the perfect video tailored to your needs.

Find Out How Much Your Video Will Cost

image of rocket to your success

Find out how much your video will cost.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram