"A well-executed Kickstarter video is an invitation for people to participate in the creation of something remarkable."
Dan Provost
Kickstarter has become more than just a crowdfunding platform over the years; it’s the ultimate launchpad for innovators and entrepreneurs worldwide. It’s a place where dreams transform into tangible products and services, often with the support of compelling video content.
The best Kickstarter videos not only attract potential backers but manage to scale the formidable wall of the internet, going viral and extending their reach far beyond the boundaries of the Kickstarter platform. Today, we're going on a captivating journey, exploring the top 10 best Kickstarter videos that shook the digital realm to its core and became viral sensations.
Cover GIF by kaykyhunter02 via Tenor
The Viral Vanguard: Best Kickstarter Videos
1. Pebble Time
Image by Kickstarter
The Pebble Time Kickstarter campaign in 2015 was not merely about presenting a new smartwatch to the market. It was about storytelling, about creating a narrative that would connect with the audience emotionally.
The simple yet effective video presentation played a crucial part in making this one of the best Kickstarter videos ever, helping it secure a whopping $20 million in funding. This campaign is a brilliant example of how a great idea, combined with an engaging video, can result in a crowdfunding triumph.
2. Exploding Kittens
Image via Kickstarter
If there's anything the internet loves more than a good joke, it's cats. The Exploding Kittens campaign combined humor, creativity, and everyone's favorite internet sensation - cats - into a hilarious card game.
The Kickstarter video was so entertaining that it managed to raise nearly $9 million, proving that the best Kickstarter videos are as much about storytelling and audience engagement as they are about the product.
3. The Coolest Cooler
Image by Kickstarter
The Coolest Cooler turned an everyday object into a viral sensation. Who would have thought a cooler could go viral? But the high-energy, fun, and feature-packed Kickstarter video did just that.
The campaign raised over $13 million, and the video was a key ingredient in this success. It's a testament to how great visuals and a compelling narrative can turn even the most mundane products into must-haves.
4. Kingdom Death: Monster 1.5
Image via Kickstarter
Kingdom Death: Monster 1.5 took the audience on a haunting and artistically stunning journey. The Kickstarter video captivated viewers with its unique aesthetics and intriguing narrative, helping the campaign raise over $12 million.
This video stands out as one of the best Kickstarter videos, illustrating how powerful visuals can captivate an audience and transform a board game into a must-have item.
5. The Veronica Mars Movie Project
Image via Kickstarter
Sometimes, the key to a successful Kickstarter campaign lies in tapping into the audience's nostalgia. The Veronica Mars Movie Project Kickstarter video did exactly that, enticing fans with the promise of a long-awaited movie. It raised $5.7 million and showed that the best Kickstarter videos could evoke a powerful emotional response, making backers part of a cherished journey.
6. Fidget Cube
Image via Kickstarter
The Fidget Cube video effectively demonstrated the product while entertaining viewers, helping it become one of the best Kickstarter videos and raising $6.4 million. It's a testament to the power of a well-crafted video that balances product demonstration with entertainment value.
A little fun, it seems, can indeed go a long way in creating a viral video.
7. Baubax Travel Jacket
Image by Kickstarter
Baubax's travel jacket campaign was not just about showcasing a product but about creating a narrative. The Kickstarter video presented the numerous features of their product in a fun and engaging way, making it relatable to the everyday traveler. The video helped raise over $9 million, solidifying its place in our list of the best Kickstarter videos.
8. Shenmue 3
Image via Kickstarter
The Shenmue 3 video takes viewers on a journey into a world filled with stunning visuals and an intriguing storyline. This video successfully captivated its audience, helping to raise over $6 million in the process. The success of this campaign is a testament to how the best Kickstarter videos can engage viewers with captivating narratives and high-quality visuals.
9. Pono Music
Image via Kickstarter
The Pono Music video used an interesting tactic - testimonials from prominent musicians. The endorsements from these influencers resonated with viewers and helped raise over $6 million. This campaign showed that including influential voices in the best Kickstarter videos can significantly increase viewer interest and credibility.
10. OUYA
Image via Kickstarter
The OUYA video game console Kickstarter project was a masterclass in combining a compelling narrative with an exciting new product. The video managed to raise over $8.5 million, making it one of the best Kickstarter videos of all time.
The success of this project underlines the importance of both storytelling and effective product presentation in creating a Kickstarter video that resonates with viewers.
The Viral Virtue: Best Kickstarter Videos
Image by ICO
The best Kickstarter videos share common traits - they are more than just product presentations. They tell stories, evoke emotions, entertain, and inspire. They showcase innovation while establishing an emotional connection with the viewer, making the audience feel a part of the journey.
These videos illustrate the power of a well-crafted video. They managed to capture the essence of their products while also engaging the audience in a way that text or images alone cannot. A viral Kickstarter video can turn an unknown product into a household name overnight, and these top 10 best Kickstarter videos demonstrate just that.
Remember, it's not just about having a great idea; it's also about how you present it. A captivating video is an investment that can pay off exponentially in the form of pledges and exposure beyond your initial Kickstarter audience.
Kickstarter success starts with a compelling video, and we're here to help you create it. Are you ready to launch a Kickstarter campaign that could join the ranks of the best Kickstarter videos?
Your first step is to check out our "video idea cheat sheet" to help you decide what type of video is perfect for your needs. Then, get in touch with us to get pricing for our video services and embark on your journey to Kickstarter success. Remember, every great Kickstarter campaign begins with a great video, and we're here to help you create it.
With Promoshin, you're not just getting a video; you're getting a partner dedicated to helping you succeed. Let's take your idea from conception to viral sensation together!
