Here are the 5 Tips for a Successful Social Media Video Campaign.
1. Use captions
- Add captions to ensure viewers receive the message.
2. Front-load content
- Make the first part compelling by delivering key messages in the early stages of the video.
3. Try live video
- Use this feature to promote events and capture authentic moments.
4. Be open to experimentation
- Explore new methods and measure results to find your sweet spot.
5. Leverage analytics
- Determine what has been successful in the past and apply these to your future campaigns.