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Why You Should Use a Video Series

Why You Should Use a Video Series

Here are reasons why you should use a video series:      1. To establish identity 2. To create more engagement 3. To educate 4. To increase your chances of going viral on social media

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2021 Video Marketing Statistic

2021 Video Marketing Statistic

The amount people spend on watching videos has continued to increase each year. In fact, according to research, people will spend 100 minutes a day watching online videos in 2021.

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3 Main Types of Motion Infographic Videos

3 Main Types of Motion Infographic Videos

Here are 3 main types of motion graphic videos: Emotive Primarily aims to move the audience to feel something Explainer Primarily defines a concept, product, service, or organization Promotional Primarily aids in selling a product or service Motion Infographic is...

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What Is a Product Video?

What Is a Product Video?

What is a product video? It's a kind of video that demonstrates the benefits of a product or service and focuses on how the product relieves your target audience’s pain points.

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Client Video for Uber Eats

Client Video for Uber Eats

A few years ago, we created a video for Uber Eats' Anti-Aging Ice Cream ad for April Fool’s Day. Over 3 million people viewed it and around 1 million engaged. And guess what? Over 15,000 people pre-ordered the Anti-Aging Ice Cream. It’s undeniable that a lot of people...

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What Is Internal Video?

What Is Internal Video?

What is Internal Video? Videos for employees in your company They help spread messages, improve the community, and build employee skills Common examples are training, recruiting, announcements, meeting, and corporate interview videos Internal videos can also lower...

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The Potions Animated Product Video

The Potions Animated Product Video

Did you know that animated video is very useful in promoting and explaining various kinds of products? Check out this skincare video we made for The Potions and learn more about how you can take care of your skin.     View this post on Instagram   A...

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Statistic About Using Sales Videos

Statistic About Using Sales Videos

Using videos doesn't just attract potential clients but also helps to gain consumer trust and lead conversions. Here's a statistic about using sales video. "89% of people believe their business would benefit from using more video in the sales process."

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The Importance of Animated Characters in Explainer Videos

The Importance of Animated Characters in Explainer Videos

Here's the importance of animated characters in explainer videos. 1. They generate strong empathy from the viewers 2. They cause a strong connection with your audience 3. They build trust towards your brand 4. They make your video entertaining and memorable 5. They...

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Explainer Videos Are the Best Way To…

Explainer Videos Are the Best Way To…

Explainer videos are the best way to: 1. Explain what a company or organization does 2. Discuss a product, service, or anything else 3. Demonstrate how a process works 4. Simplify messages or value propositions 5. Tell memorable stories and drive emotions

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The Winning Formula for Videos

The Winning Formula for Videos

Keep creating great things and use The Winning Formula for Videos 1. Introduce an animated character (your “hero”) 2. Show a problem that confronts the hero, and highlight their pain from that problem 3. Present your product or service which quickly solves the problem...

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The Maximum Video Lengths for Each Social Media Platform

The Maximum Video Lengths for Each Social Media Platform

Here's The Maximum Video Lengths for Each Social Media Platform as well as recommendations. Facebook 120 minutes (Recommended: 10–30 seconds)   Twitter 2 minutes, 20 seconds (Recommended: 45 seconds) Instagram Feed 60 seconds (Recommended: 30 seconds or less)...

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Kobe Bryant’s 10 Rules for Success

Kobe Bryant’s 10 Rules for Success

Yesterday, January 26, marked the first anniversary of Kobe and Gianna Bryant's passing. Kobe had such a great impact on the history of basketball and his success was truly admired by people from all over the world. 1. Get better every single day 2. Prove them wrong...

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5 Reasons Why You Should Animate Your Promotional Video

5 Reasons Why You Should Animate Your Promotional Video

If you haven’t tried using animation for your promotional videos, switch up your plans because here are 5 reasons why you should. 1. Animated videos make storytelling simple & fun 2. Animated videos engage your audience, bond tightly, and call them into action...

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Why You Should Use Videos for Onboarding

Why You Should Use Videos for Onboarding

Did you know that using videos is one of the efficient ways in orienting your clients? Here are some reasons why: 1. Video can explain complex ideas quickly and easily 2. Video can replace dull text tutorials 3. Video shows your product in context

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Top 3 Most Popular Explainer Video Styles

Top 3 Most Popular Explainer Video Styles

Here are the top 3 most popular explainer video styles: 2D Character Animation Humanizes your brand and builds trust Connects you with your audience in a fun, emotional, and attention-getting manner Great for targeting end users, small businesses, and startups Motion...

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Tips for a Successful Social Media Video Campaign

Tips for a Successful Social Media Video Campaign

Want to know how you can effectively build your brand reputation through your Social Media Video Campaign? Here are some tips that can make your campaign a successful one! 1. Use captions Add captions to ensure viewers receive the message 2. Front-load content Deliver...

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Statistic About Video

Statistic About Video

According to research, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

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The Role of Video in Every Stage of the Marketing Funnel

The Role of Video in Every Stage of the Marketing Funnel

Did you know that videos have a specific role in every stage of the marketing funnel? Keep reading to know what they are. Awareness: Show people who you are Introduce your brand through explainer videos that appear in targeted search and social media ads Create videos...

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Fun Fact About Steve Jobs and Pixar

Fun Fact About Steve Jobs and Pixar

Did you know that aside from co-founding the multinational technology company, Apple, Steve Jobs also helped in revolutionizing animated movies through Pixar? They did this using computer-generated animation which kicked off the start of the renaissance in animated...

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Your Business Needs Internal Videos When

Your Business Needs Internal Videos When

Yes, you read it right! Aside from helping you gain more leads, did you know that videos can also come in handy in different situations within your company? Here are some common examples: 1. You have more than a handful of employees. 2. You have multiple locations. 3....

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Why Is a Storyboard Important?

Why Is a Storyboard Important?

Now that you know what a Storyboard is, it's time to learn why it's important in the animation process. Here are the top 3 reasons: - It serves as a visual aid - It makes production much easier - It saves time

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What Is a Storyboard?

What Is a Storyboard?

When creating an explainer video for your business, it's important to get familiar with every stage of the production process. Before you can finally see your video, there's one very important step that animators can never skip and we call it "Storyboarding." What is...

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How to Increase Sales With Video

How to Increase Sales With Video

Creating an explainer video is a huge investment but in return, it can also help you increase your sales...but only if you do it the right way 😉 Here's how: 1. Produce more high-quality content 2. Build a presence on Youtube 3. Host Facebook Live sessions 4. Use your...

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The Inbound Methodology

The Inbound Methodology

The Inbound Methodology is defined as the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Keep reading to learn more on how you can apply the Inbound Methodology to your video marketing...

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8 Effective Ways to Use an Animated Logo

8 Effective Ways to Use an Animated Logo

Ever wondered how animating your logo can be beneficial for your business? Here are the top 8 ways you can make use of your animated logo: 1. Intro to branded videos 2. Outro to branded videos 3. Attract attention at trade shows 4. Email signatures 5. Presentations 6....

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Why Write a Video Script?

Why Write a Video Script?

Would you agree when we say behind every successful explainer video is a compelling and well-written script? So before everything else, you need to start with an excellent video script and here are the top reasons why: 1. It allows you to plan your messaging 2. It...

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Quote From Wistia About Social Media Videos

Quote From Wistia About Social Media Videos

Let's take it from the experts, shall we? Here's what our friends from Wistia have to say about the significance of social media videos: “You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media...

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Why Use Animated Videos?

Why Use Animated Videos?

A lot of things have changed this year and that includes the sudden increase in demand for animated videos. If you're new to this, here are the top reasons why an animated video is essential for your business: - Attracts new customers - Introduces a product/service -...

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5 Stats That Prove the Power of Videos

5 Stats That Prove the Power of Videos

Everyday, more and more people to see the power of videos and we got the numbers to prove it's true: - 91% of people have watched a video to understand how to use a physical product better - 74% of people have watched a video to understand how to use a new app or...

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6 Simple Ways to Use Email Video Marketing

6 Simple Ways to Use Email Video Marketing

Did you know that videos can also help boost your email marketing strategy? You can do it in 6 simple ways. 1. Send an email with an embedded video thumbnail that redirects subscribers to a landing page. 2. Develop a video email marketing campaign to invite new...

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What Is a Demo Screen Cast?

What Is a Demo Screen Cast?

In the mood for something different? Demo Screencast is another great and effective video style you should try! Here's all you need to know about it: It can be called a Screen Capture video or Screen Recording It is a digital video recording of your computer screen...

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Marketing Quote From Ann Handley

Marketing Quote From Ann Handley

Ann Handley once said, "Great marketing starts with great stories. Be unique, inspire, and connect." Every business has a story worth sharing. Let the world know who you are through the power of video marketing!

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Your First Three Videos

Your First Three Videos

So, you've finally decided to create a video for your business. First, you need to know what type of video you need and a clear purpose for producing it. Here's something to guide you in creating your first three videos: Video 1: Awareness - Catch your prospects'...

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How to Create a Social Video Media Strategy

How to Create a Social Video Media Strategy

Thinking of ways to promote your video online? Here are some tips that can help you create an effective social video media strategy: 1. Twitter - Always keep your videos short and sweet - Pin your video to the top of your profile - Make short, custom videos to build...

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12 Types of Marketing Videos

12 Types of Marketing Videos

Now is the right time to incorporate videos into your marketing strategy. And the best part is, you can experiment with different types of marketing videos until you find one that's best for your business! Here are 12 types of marketing videos you can choose from: 1....

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Quote From Wistia

Quote From Wistia

  According to an article by Wistia, “If you want to earn people’s attention and bake your brand into their brains, do it through stories that speak to the wants, fears, desires, and beliefs of your audience.”

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Facts About Videos On a Website

Facts About Videos On a Website

Did you know that videos on a website attract as much as 2 to 3 times more monthly visitors and add a 157% increase in organic traffic from search engines? It's time to step up your game. Don't be the last one to experience the power of video marketing! Visit...

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How to Select a Complementing Background Music Track

How to Select a Complementing Background Music Track

What is a video without good background music? Here are 5 things to keep in mind when selecting a complementing background music track for your video: 1. Select a musical genre that fits your audience. 2. Determine the emotion you want to evoke through your video. 3....

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Four Pillars of a Strong Story

Four Pillars of a Strong Story

If you want a video with a huge impact, you need to start with a captivating story. Here are the four pillars of a strong story: 1. People help establish connections with your audience 2. Places add authenticity and make your story believable 3. Purpose gives your...

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How to Promote Your Videos On a Budget

How to Promote Your Videos On a Budget

Do you want to promote your explainer video without spending a penny? That's easy! Here are 6 ways to promote your videos FOR FREE: 1. Insert a video thumbnail into your email newsletter 2. Link to landing pages in email signatures 3. Feature your videos on different...

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Fact About Explainer Videos

Fact About Explainer Videos

According to a research, 36% of businesses using explainer videos receive fewer support queries. Visit www.promoshin.com and experience all the positive effects videos can bring to your business!

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Different Ways to Use an Explainer Video

Different Ways to Use an Explainer Video

Stop having second thoughts on investing in a good explainer video. Did you know there are several ways you can utilize it? Here are the most common examples: 1. Website homepages 2. Product or service landing pages 3. Social media ads 4. Email marketing 5. Trade...

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Quote From Dan Patterson About Video

Quote From Dan Patterson About Video

  “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing? Videos are not just for entertainment. In the world of...

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Customer Testimonial from Rideabull.com.au

Customer Testimonial from Rideabull.com.au

Here's what Carey Heazlewood of Rideabull.com.au has to say about working with Promoshin: “They provided an animated video that surpassed my expectations. A great benefit of working with Promoshin is you don’t need any real knowledge of advertising or video making....

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Numbers to Keep In Mind As You Create an Explainer Video

Numbers to Keep In Mind As You Create an Explainer Video

There's a perfect timing for everything, even in video production! Here are a few numbers to keep in mind when creating an explainer video: 30 Seconds The most important information should be in the first 30 seconds of the video. 90 Seconds While videos range widely...

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Fun Fact About Gertie the Dinosaur

Fun Fact About Gertie the Dinosaur

Gertie the Dinosaur is a 1914 animated short film by American cartoonist and animator Winsor McCay. Did you know that it took 10,000 drawings to produce this 12-minute film?

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4 Ways to Keep Viewers Engaged In an Online Video

4 Ways to Keep Viewers Engaged In an Online Video

Posting your video online is easy, but keeping your the viewers engaged is a totally different story. Here are 4 ways to ensure viewers watch your video from start to end: 1. Keep it short 2. Put the good stuff in the beginning 3. Be specific 4. Keep it personal

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Quote From Jack Welch

Quote From Jack Welch

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” - Jack Welch

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10 Mistakes to Avoid When Making an Explainer Video

10 Mistakes to Avoid When Making an Explainer Video

When it comes to your explainer video, you expect nothing but the best! Here are 10 common mistakes to avoid before, during, and after the video production process: 1. Failing to plan 2. Targeting the wrong audience 3. Not giving enough attention to the script 4....

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Why Brands Use the Three Primary Colors in Social Videos

Why Brands Use the Three Primary Colors in Social Videos

According to studies, people's perception, mood, and emotion towards certain products can be influenced by colors. Find out why brands use the three primary colors in social videos: 1. Red Promotes energy, movement, passion, and excitement Used by food companies as it...

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5 Topics Every Explainer Video Must Cover

5 Topics Every Explainer Video Must Cover

Here are 5 topics every explainer video must cover: 1. Your target audience and target users 2. A description of your product 3. The pain points your product resolves 4. The customer's goals in using your product 5. Your sales call-to-action

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The Best Type of Music for Different Videos

The Best Type of Music for Different Videos

Did you know that music can help create positive emotions toward your product or company? Here is the best type of music for different videos: 1. Explainer Video or Demo Use subtle music to maintain attention 2. Live Action or Story Use clear music to explain and...

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4 Types of Social Video That Work for Any Business

4 Types of Social Video That Work for Any Business

Did you know that there are several types of videos that can help your business grow and succeed?   Explainer Videos Compelling elevator pitch Effectively sums up your company message Reflects your brand culture in a fun and entertaining way How-to Videos...

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Why Every Business Needs to Market With Video

Why Every Business Needs to Market With Video

Now is the best time to start adding videos into your marketing strategy. Here are 3 reasons why every business needs to market with video. 1. Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day. 2. Google’s research shows...

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Explainer Videos: Animation vs Live Action

Explainer Videos: Animation vs Live Action

Torn between animation and live action? We'll make things easy for you! Here are the top differences between animation and live action. Animation can express more abstract ideas. Live Action shows how things work in practice. Animation is simplifying and stylized....

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Client Testimonial From ModernDesignTechnologies.com

Client Testimonial From ModernDesignTechnologies.com

“Promoshin is nothing but a top class, first rate company. I knew that having them create our video was not only going to be successful but it’s going to lead to a large profitability and a huge return on our investment." - Michael Szczublewski of...

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3 Main Types of Calls to Action for Your Animated Video

3 Main Types of Calls to Action for Your Animated Video

Here are the 3 main types of calls-to-action for your animated video. 1. Voiceover CTA Very effective for people who like being addressed by a recognizable voice Voice quality and pacing should be consistent throughout the animated video Should be accompanied by Text...

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The Structure of Explainer Videos

The Structure of Explainer Videos

Before you take a step in creating your own explainer video, you should learn its structure first! Here's the structure of explainer videos: The Problem The Solution How the Product/Service Works Benefits Call-to-Action

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How Subtitles Add Value to Your Videos

How Subtitles Add Value to Your Videos

Here are the 3 ways subtitles can add value to your videos. 1. Subtitles can help people, especially visual learners, better retain information about your product/service. 2. Videos with subtitles have longer viewing times, which increases your watch time and video...

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Fun Fact About Beauty and the Beast

Fun Fact About Beauty and the Beast

If you're a fan of Walt Disney's Beauty and the Beast, here's a fun fact for you! Fun Fact: Production of Beauty and the Beast took more than 3 years and required the talents of nearly 600 animators, artists, and technicians.

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How to Set Up S.M.A.R.T. Goals for Your Video

How to Set Up S.M.A.R.T. Goals for Your Video

Here's how to set up S.M.A.R.T. goals for your video: Specific Identify what you want to achieve Measurable Consider both qualitative and quantitative metric Achievable Determine your obstacles   Relevance Make sure the video aligns with your other projects...

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The Importance of Voiceover in Animated Videos

The Importance of Voiceover in Animated Videos

Find out why voiceovers are one of the most important elements of an animated video. 1. It gives your video credibility 2. It explains details that are hard to express visually 3. It humanizes your brand 4. It introduces character and adds dimension 5. It encourages...

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Questions to Consider in Choosing the Tone for Your Video

Questions to Consider in Choosing the Tone for Your Video

When you can't decide on the tone for your video, ask yourself these 3 simple questions to consider in choosing the tone for your video: 1. What prior marketing campaigns have been the most successful and what tone did they take? 2. What type of tone will your target...

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Quote About Video Marketing

Quote About Video Marketing

"Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers." - Lilach Bullock, Business Success Coach

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10 Qualities of a Great Explainer Video

10 Qualities of a Great Explainer Video

Here are the top 10 qualities your explainer videos should have! To see more high-quality videos, visit: www.promoshin.com 1. Has a good script 2. Gets to the point 3. Knows the audience 4. Communicates brand value 5. Is visually appealing 6. Is light and entertaining...

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The 7 Fundamental Stages of Animation

The 7 Fundamental Stages of Animation

Here are the 7 fundamental stages of animation. Step 1: Gathering Information Step 2: Concept and Script Step 3: Voiceover Recording Step 4: Storyboard Step 5: Visual Style Step 6: Animation Step 7: Music

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The History of Explainer Videos

The History of Explainer Videos

Time for a throwback! Learn how it all started. Here's the history of explainer videos. 1990 Powerpoint Presentations were greatly used by marketers to explain different types of topics. 2004 Through the help of the internet, text, images, and sound are now added to...

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Statistic About Explainer Videos

Statistic About Explainer Videos

68% of consumers prefer watching an explainer video to solve any related problem. Explainer videos are not just entertaining, they're informative too! Visit promoshin.com to watch some of the explainer videos we made.

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