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Here are reasons why you should use a video series:      1. To establish identity 2. To create more engagement 3. To educate 4. To increase your chances of going viral on social media

The amount people spend on watching videos has continued to increase each year. In fact, according to research, people will spend 100 minutes a day watching online videos in 2021.

Here are 3 main types of motion graphic videos: Emotive Primarily aims to move the audience to feel something Explainer Primarily defines a concept, product, service, or organization Promotional Primarily aids in selling a product or service Motion Infographic is...

What is a product video? It's a kind of video that demonstrates the benefits of a product or service and focuses on how the product relieves your target audience’s pain points.

Here are four reasons why your company needs an explainer video: 1. Brand awareness 2. Online presence 3. Build stronger brand affiliation and reveal company personality 4. Social media engagement

Here's a general summary of audience stats for popular and emerging platforms.   Twitch: 55% Millennial (Gen-Y), 81% Male, Gamers   Reddit: 64% Between 18–29, 67% Male, Frequent Internet Users   Facebook Live: All ages (over 2 billion people)  ...

Here are the top 10 reasons why animation is ideal for your company's training videos: 1. It is race and gender-neutral 2. It is cost-effective 3. It is made remotely 4. It makes boring topics like employee training fun 5. It is easy to update and change later 6. It...

Here are some tips when creating Valentine's Day special content: 1. Choose love themes 2. Use romantic content and cheesy captions 3. Use puns and make it entertaining 4. Don't miss the opportunity to be creative and run your promotion

What is Internal Video? Videos for employees in your company They help spread messages, improve the community, and build employee skills Common examples are training, recruiting, announcements, meeting, and corporate interview videos Internal videos can also lower...

Did you know that animated video is very useful in promoting and explaining various kinds of products? Check out this skincare video we made for The Potions and learn more about how you can take care of your skin.     View this post on Instagram   A...

A good thumbnail includes, but should not be limited to: Smiling faces Cute animals Bright colors Text overlays Crisp images  

Using videos doesn't just attract potential clients but also helps to gain consumer trust and lead conversions. Here's a statistic about using sales video. "89% of people believe their business would benefit from using more video in the sales process."

One of the most heartbreaking experiences is when the video you invested on with time, effort, and money did not get enough views. Here are 6 reasons why your online video doesn't get enough views: 1. It's way too long 2. You’re Talking to the Wrong Audience 3....

Keep in mind to have these 3 key characteristics of successful brand videos. 1. Eye-catching thumbnails and titles 2. Distinct visual design and a signature aesthetic 3. Narrow audience-focus and deep expertise  

Here's the importance of animated characters in explainer videos. 1. They generate strong empathy from the viewers 2. They cause a strong connection with your audience 3. They build trust towards your brand 4. They make your video entertaining and memorable 5. They...

Explainer videos are the best way to: 1. Explain what a company or organization does 2. Discuss a product, service, or anything else 3. Demonstrate how a process works 4. Simplify messages or value propositions 5. Tell memorable stories and drive emotions

Keep creating great things and use The Winning Formula for Videos 1. Introduce an animated character (your “hero”) 2. Show a problem that confronts the hero, and highlight their pain from that problem 3. Present your product or service which quickly solves the problem...

Here's The Maximum Video Lengths for Each Social Media Platform as well as recommendations. Facebook 120 minutes (Recommended: 10–30 seconds)   Twitter 2 minutes, 20 seconds (Recommended: 45 seconds) Instagram Feed 60 seconds (Recommended: 30 seconds or less)...

Yesterday, January 26, marked the first anniversary of Kobe and Gianna Bryant's passing. Kobe had such a great impact on the history of basketball and his success was truly admired by people from all over the world. 1. Get better every single day 2. Prove them wrong...

Using Explainer Video is a great way to communicate a message. Don’t put your Explainer Video to waste and make sure to use it right by following the dos and don’ts below: Dos 1. Highlight your business's value proposition 2. Add autoplay and muteplay feature 3. Make...

Did you know that 94% of people feel video is a good way to build confidence during the sales process.

“According to Wordstream, social video alone generates 1200% more shares than text and image content combined.”

If you haven’t tried using animation for your promotional videos, switch up your plans because here are 5 reasons why you should. 1. Animated videos make storytelling simple & fun 2. Animated videos engage your audience, bond tightly, and call them into action...

It's always best to choose animated marketing videos for promotion and here are 4 reasons why: 1. Animation is made remotely     2. Watching online video is at an all-time high 3. Video ads are cheaper than ever 4. Animated marketing videos are flexible

Did you know that using videos is one of the efficient ways in orienting your clients? Here are some reasons why: 1. Video can explain complex ideas quickly and easily 2. Video can replace dull text tutorials 3. Video shows your product in context

Here are the top 3 most popular explainer video styles: 2D Character Animation Humanizes your brand and builds trust Connects you with your audience in a fun, emotional, and attention-getting manner Great for targeting end users, small businesses, and startups Motion...

Want to know how you can effectively build your brand reputation through your Social Media Video Campaign? Here are some tips that can make your campaign a successful one! 1. Use captions Add captions to ensure viewers receive the message 2. Front-load content Deliver...

According to research, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

We are one with Waittkit as they remind us all to be socially responsible especially in these trying times. Sharing with you some of the illustrated frames from the video we made for their website.  

Did you know that videos have a specific role in every stage of the marketing funnel? Keep reading to know what they are. Awareness: Show people who you are Introduce your brand through explainer videos that appear in targeted search and social media ads Create videos...

Did you know that aside from co-founding the multinational technology company, Apple, Steve Jobs also helped in revolutionizing animated movies through Pixar? They did this using computer-generated animation which kicked off the start of the renaissance in animated...

Creating an animated video for your business is not as easy as ABC. There are a lot of things to put into consideration before you can even start the very first stage of video production. Here are the top 5 examples: 1. Budget 2. Your brand personality 3. Your...

"No matter what you do, your job is to tell your story." Our job is to tell your story through videos.

Make your marketing emails more fun and engaging with these 5 types of video content. Scroll down to learn more on how these videos can bring your email marketing strategy to the next level! #1 Welcome Emails Take the opportunity to give a first good impression with a...

Definitely one of our most popularly requested video styles, here's a 2D animation project we did with Psydro!

Have a wonderful Thanksgiving, everyone!

Yes, you read it right! Aside from helping you gain more leads, did you know that videos can also come in handy in different situations within your company? Here are some common examples: 1. You have more than a handful of employees. 2. You have multiple locations. 3....

Now that you know what a Storyboard is, it's time to learn why it's important in the animation process. Here are the top 3 reasons: - It serves as a visual aid - It makes production much easier - It saves time

When creating an explainer video for your business, it's important to get familiar with every stage of the production process. Before you can finally see your video, there's one very important step that animators can never skip and we call it "Storyboarding." What is...

Creating an explainer video is a huge investment but in return, it can also help you increase your sales...but only if you do it the right way 😉 Here's how: 1. Produce more high-quality content 2. Build a presence on Youtube 3. Host Facebook Live sessions 4. Use your...

The Inbound Methodology is defined as the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Keep reading to learn more on how you can apply the Inbound Methodology to your video marketing...

Ever wondered how animating your logo can be beneficial for your business? Here are the top 8 ways you can make use of your animated logo: 1. Intro to branded videos 2. Outro to branded videos 3. Attract attention at trade shows 4. Email signatures 5. Presentations 6....

Would you agree when we say behind every successful explainer video is a compelling and well-written script? So before everything else, you need to start with an excellent video script and here are the top reasons why: 1. It allows you to plan your messaging 2. It...

Let's take it from the experts, shall we? Here's what our friends from Wistia have to say about the significance of social media videos: “You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media...

A lot of things have changed this year and that includes the sudden increase in demand for animated videos. If you're new to this, here are the top reasons why an animated video is essential for your business: - Attracts new customers - Introduces a product/service -...

Everyday, more and more people to see the power of videos and we got the numbers to prove it's true: - 91% of people have watched a video to understand how to use a physical product better - 74% of people have watched a video to understand how to use a new app or...

Did you know that videos can also help boost your email marketing strategy? You can do it in 6 simple ways. 1. Send an email with an embedded video thumbnail that redirects subscribers to a landing page. 2. Develop a video email marketing campaign to invite new...

In the mood for something different? Demo Screencast is another great and effective video style you should try! Here's all you need to know about it: It can be called a Screen Capture video or Screen Recording It is a digital video recording of your computer screen...

You have just posted your video online. Now it's time to track its performance and measure its effectiveness! Here are the top metrics to use when tracking your video's performance. Keep reading to learn when and how to use each one! 1. View Count the number of times...

Ann Handley once said, "Great marketing starts with great stories. Be unique, inspire, and connect." Every business has a story worth sharing. Let the world know who you are through the power of video marketing!

So, you've finally decided to create a video for your business. First, you need to know what type of video you need and a clear purpose for producing it. Here's something to guide you in creating your first three videos: Video 1: Awareness - Catch your prospects'...

Thinking of ways to promote your video online? Here are some tips that can help you create an effective social video media strategy: 1. Twitter - Always keep your videos short and sweet - Pin your video to the top of your profile - Make short, custom videos to build...

Now is the right time to incorporate videos into your marketing strategy. And the best part is, you can experiment with different types of marketing videos until you find one that's best for your business! Here are 12 types of marketing videos you can choose from: 1....

  According to an article by Wistia, “If you want to earn people’s attention and bake your brand into their brains, do it through stories that speak to the wants, fears, desires, and beliefs of your audience.”

Did you know that videos on a website attract as much as 2 to 3 times more monthly visitors and add a 157% increase in organic traffic from search engines? It's time to step up your game. Don't be the last one to experience the power of video marketing! Visit...

What is a video without good background music? Here are 5 things to keep in mind when selecting a complementing background music track for your video: 1. Select a musical genre that fits your audience. 2. Determine the emotion you want to evoke through your video. 3....

If you want a video with a huge impact, you need to start with a captivating story. Here are the four pillars of a strong story: 1. People help establish connections with your audience 2. Places add authenticity and make your story believable 3. Purpose gives your...

According to a research, 36% of businesses using explainer videos receive fewer support queries. Visit www.promoshin.com and experience all the positive effects videos can bring to your business!

Stop having second thoughts on investing in a good explainer video. Did you know there are several ways you can utilize it? Here are the most common examples: 1. Website homepages 2. Product or service landing pages 3. Social media ads 4. Email marketing 5. Trade...

  “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing? Videos are not just for entertainment. In the world of...

Here's what Carey Heazlewood of Rideabull.com.au has to say about working with Promoshin: “They provided an animated video that surpassed my expectations. A great benefit of working with Promoshin is you don’t need any real knowledge of advertising or video making....

There's a perfect timing for everything, even in video production! Here are a few numbers to keep in mind when creating an explainer video: 30 Seconds The most important information should be in the first 30 seconds of the video. 90 Seconds While videos range widely...

Gertie the Dinosaur is a 1914 animated short film by American cartoonist and animator Winsor McCay. Did you know that it took 10,000 drawings to produce this 12-minute film?

Posting your video online is easy, but keeping your the viewers engaged is a totally different story. Here are 4 ways to ensure viewers watch your video from start to end: 1. Keep it short 2. Put the good stuff in the beginning 3. Be specific 4. Keep it personal

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” - Jack Welch

When it comes to your explainer video, you expect nothing but the best! Here are 10 common mistakes to avoid before, during, and after the video production process: 1. Failing to plan 2. Targeting the wrong audience 3. Not giving enough attention to the script 4....

According to studies, people's perception, mood, and emotion towards certain products can be influenced by colors. Find out why brands use the three primary colors in social videos: 1. Red Promotes energy, movement, passion, and excitement Used by food companies as it...

Here are 5 topics every explainer video must cover: 1. Your target audience and target users 2. A description of your product 3. The pain points your product resolves 4. The customer's goals in using your product 5. Your sales call-to-action

Did you know that landing pages with videos generate conversions higher than 80%?  

Did you know that music can help create positive emotions toward your product or company? Here is the best type of music for different videos: 1. Explainer Video or Demo Use subtle music to maintain attention 2. Live Action or Story Use clear music to explain and...

Did you know that there are several types of videos that can help your business grow and succeed?   Explainer Videos Compelling elevator pitch Effectively sums up your company message Reflects your brand culture in a fun and entertaining way How-to Videos...

"Video gives people a voice."- Chad Hurley, American Media Mogul  

According to research, 79% of consumers would rather watch a video to learn about a product, than read text on a page.

Fun Fact: In 1956, video recorders were sold for $50,000 and videotapes cost $300 per one-hour reel! A lot of things have changed throughout the years but our love for videos stays the same.

Now is the best time to start adding videos into your marketing strategy. Here are 3 reasons why every business needs to market with video. 1. Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day. 2. Google’s research shows...

Torn between animation and live action? We'll make things easy for you! Here are the top differences between animation and live action. Animation can express more abstract ideas. Live Action shows how things work in practice. Animation is simplifying and stylized....

“Promoshin is nothing but a top class, first rate company. I knew that having them create our video was not only going to be successful but it’s going to lead to a large profitability and a huge return on our investment." - Michael Szczublewski of...

For guaranteed success, make sure your video has all these 5 key features of startup videos: 1. Short 2. Simple 3. Focused 4. Animated characters 5. Colorful

"Animation can explain whatever the mind of man can conceive."- Walt Disney  

Here are the 3 main types of calls-to-action for your animated video. 1. Voiceover CTA Very effective for people who like being addressed by a recognizable voice Voice quality and pacing should be consistent throughout the animated video Should be accompanied by Text...

Before you take a step in creating your own explainer video, you should learn its structure first! Here's the structure of explainer videos: The Problem The Solution How the Product/Service Works Benefits Call-to-Action

Here are the 3 ways subtitles can add value to your videos. 1. Subtitles can help people, especially visual learners, better retain information about your product/service. 2. Videos with subtitles have longer viewing times, which increases your watch time and video...

If you're a fan of Walt Disney's Beauty and the Beast, here's a fun fact for you! Fun Fact: Production of Beauty and the Beast took more than 3 years and required the talents of nearly 600 animators, artists, and technicians.

“A big business starts small.” - Richard Branson

Here's how to set up S.M.A.R.T. goals for your video: Specific Identify what you want to achieve Measurable Consider both qualitative and quantitative metric Achievable Determine your obstacles   Relevance Make sure the video aligns with your other projects...

Find out why voiceovers are one of the most important elements of an animated video. 1. It gives your video credibility 2. It explains details that are hard to express visually 3. It humanizes your brand 4. It introduces character and adds dimension 5. It encourages...

Did you know, before reading any text, 60% of site visitors will watch a video if one is available?

When you can't decide on the tone for your video, ask yourself these 3 simple questions to consider in choosing the tone for your video: 1. What prior marketing campaigns have been the most successful and what tone did they take? 2. What type of tone will your target...

"Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers." - Lilach Bullock, Business Success Coach

Here are the top 10 qualities your explainer videos should have! To see more high-quality videos, visit: www.promoshin.com 1. Has a good script 2. Gets to the point 3. Knows the audience 4. Communicates brand value 5. Is visually appealing 6. Is light and entertaining...

With Promoshin, you get high quality explainer videos at a fraction of the cost! Don't believe us? Here's a testimonial from Jonathan Rose of CapitalGoldGroup.com

Here are the 7 fundamental stages of animation. Step 1: Gathering Information Step 2: Concept and Script Step 3: Voiceover Recording Step 4: Storyboard Step 5: Visual Style Step 6: Animation Step 7: Music

Time for a throwback! Learn how it all started. Here's the history of explainer videos. 1990 Powerpoint Presentations were greatly used by marketers to explain different types of topics. 2004 Through the help of the internet, text, images, and sound are now added to...

68% of consumers prefer watching an explainer video to solve any related problem. Explainer videos are not just entertaining, they're informative too! Visit promoshin.com to watch some of the explainer videos we made.

Still having second thoughts? Here are 6 benefits of using video in your social media strategy.   1. Brand Awareness 2. Lead Generation   3. Online Engagement   4. Improving SEO   5. Cost-effectiveness   6....

“Be trained like a pro by a pro!” Check out a cool video we made for former NBA player Julian Wright.

Wondering what it's like to make videos with Promoshin? Here's a testimonial from Rob Alexander of Wellington401k.com. Check out more customer feedback at www.promoshin.com/testimonials