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What are your thoughts about this recent study? According to Forbes, 80% of consumers are watching more videos now than they were before the pandemic.

Animation vs. Live-Action, which would you prefer? Here are the differences between Animation and Live-Action:   Animation 1. Expresses more abstract ideas 2. Simplified and stylized 3. Slower but more liberating 4. Easier to alter down the line 5. Production...

In your opinion, who’s the funniest character in the Shrek movie? Fun Fact: In 2001, “Shrek” was awarded the first-ever Best Animated Feature in the Oscars?

Why do you think people choose animated videos? Here are the 4 reasons why animated videos are the best:   1. You can create your own world   2. You can bring your imagination to life   3. You can present abstract ideas easily   4. You can use...

If you were a superhero, what superpower do you wish to have? Watch this video that we made for Avalon, a company that provides people, processes, and technology, and see how the heroes of Avalon get ready for what the future brings....

What makes up a strong and captivating story? Here are the four pillars of a strong story that will make your video great:   1. People help establish connections with your audience   2. Places add authenticity and make your story believable   3. Purpose...

Whenever you’re curious about a product, what do you usually do to learn more? 79% of consumers would rather watch a video to learn about a product than reading text on a page.

What are the differences between Motion Graphics and Whiteboard Animation? Here are the things you should know. Motion Graphics - Animation with text as a major component - The primary driver of action is unseen - Great for facts, figures, and data - Suited for...

Toy Story was the first animated feature ever generated completely on computers.

Did you know? Our brains process visuals 60,000x faster than text.

Here are the 5 things to consider when creating an animated video for your business. 1. Budget 2. Brand Personality 3. Audience 4. Length 5. Marketing Channels

Here are the most important qualities of a font for a video. 1. Neat 2. Simple 3. Legible 4. Balance 5. Consistent 6. Has even kerning

Did you know? Sulley from Monsters, Inc. has more than 2.3 million individual hairs, which are all carefully animated. This explains why a single frame of the big blue fella took an average of 12 hours to produce.

Here are the 5 Tips for a Successful Social Media Video Campaign. 1. Use captions - Add captions to ensure viewers receive the message. 2. Front-load content - Make the first part compelling by delivering key messages in the early stages of the video. 3. Try live...

Here are the 6 reasons why you need internal videos for your business: 1. Your business has more than a handful of employees. 2. Your business has multiple locations. 3. Your business has remote employees. 4. Your business is a tech company. 5. Your business is a...

Here are the 8 effective ways to use animated logo. 1. Intro for branded videos 2. Outro for branded videos 3. Attention grabber at trade shows 4. Email signatures 5. Presentations 6. Social media 7. Website homepage 8. Digital advertising banners

Ever wonder why marketers continue to choose videos as one of their marketing techniques? Here are 5 stats that prove the power of videos: 91% of people have watched a video to understand how to use a physical product better 74% of people have watched a video to...

What Is a Demo Screencast? - A digital video recording of your computer screen and usually includes audio narration. - It is also called screen capture video or screen recording. - It showcases a company’s value proposition and helps customers understand why they...

Steve Jobs helped revolutionize animated movies in Pixar with computer-generated animation which kicked off the start of the renaissance in animated films. Now that's one fun fact worth knowing!

Here are the benefits of adding subtitles to your video. 1. Subtitles can help people, especially visual learners better retain information about your product/service. 2. Videos with subtitles have longer viewing times which increases your watch time and video shares....

Here are the 5 key features of a startup video. 1. Short 2. Simple 3. Focused 4. Has Animated Characters 5. Colorful

Did you know? Before reading any text, 60% of site visitors will watch a video if one is available.

88% of online businesses own an explainer video.

-  A set of sequential drawings to tell a story - A shot by shot graphic representation of how your video will look - A visual guide for animators during the production process

Did you know that the movie “Soul” won the Best Animated Feature award of Oscars? “Soul” also made history for being the first Pixar movie to have a Black protagonist. If you haven’t watched it yet, you should definitely add this great movie to your...

“You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media platforms.” - The Wistia Guide to Social Media Video (2020 Edition)

  97% of people consider videos as an effective tool to welcome and educate new customers. 69% of people commented they feel more videos should be used when asked how they think companies could improve.   91% of people have watched a video to understand how...

Here are 5 goals to keep in mind when setting up goals for your video. Specific - Identify what you want to achieve Measurable - Consider both qualitative and quantitative metric Achievable - Determine your obstacles Relevant - Make sure the video aligns with your...

68% of consumers prefer watching an explainer video to solve any related problem.

What is a startup video? A startup video is a short animated video that delivers a business idea in a fast, simple, and persuasive way.

You're 53 times more likely to show up first on Google if you have a video embedded on your website.

"Video gives people a voice."- Chad Hurley, American Media Mogul

Here's the history of explainer videos:   1990 - Powerpoint presentations were greatly used by marketers to explain different types of topics.   2004 - Through the help of the internet, text, images, and sound are now added to PowerPoint presentations to...

Did you know? Videos on a website attract as much as 2 to 3 times more monthly visitors and add a 157% increase in organic traffic from search engines.

Here are the 5 topics every explainer video must cover: 1. Target audience and target users 2. Description of your product 3. Pain points your product resolves 4. Customer's goals in using your product 5. Sales call-to-action

"Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers." - Lilach Bullock, Business Success Coach

Here are the reasons why voiceover in animated videos is important: 1. It gives your video credibility 2. It explains details that are hard to express visually 3. It humanizes your brand 4. It introduces the character and adds dimension 5. It encourages the viewers to...

The production of Beauty and the Beast took more than 3 years and required the talents of nearly 600 animators, artists, and technicians.

Did you know? Gertie the Dinosaur, noted as one of the first animated films ever to be made, was created by Winsor McCor and it took 10,000 drawings to produce the 12-minute film.

Here are the 6 reasons why you should use animated videos. 1. To attract new customers 2. To introduce a product/service 3. To make yourself more visible in search engines 4. To explain your value/what you do 5. To boost conversions and sales 6. To help content rank...

Videos that are put on a landing page generate conversions higher than 80%.

Here are the best practices for your explainer video script. Keep it short Capture the viewer's attention in the first 10 seconds Speak in the second-person point of view Use simple language Choose a suitable tone for your video Add a touch of humor Tell a...

Here are the 8 fundamental stages of animation.   1. Gathering Information 2. Concept and Script   3. Voice Recording 4. Storyboard   5. Visual Style 6. Animation   7. Music 8. Sound Effects  

Creating your explainer video? Here’s the structure of how your explainer video should be.   The Problem   The Solution   How the Product/Service Works   The Benefits    Call to Action

"Animation can explain whatever the mind of man can conceive." - Walt Disney

Did you know that in 1956, video recorders were sold for $50, 000 and videotapes cost $300 per one-hour reel?

Here are the questions you must answer in your product video. What problem does your product address? What are the common objections to your product? What is the cost of your product or services? What are the features and benefits of your product? What makes your...

According to Facebook, people consume content 41% faster on their mobile news feed than on their desktop news feed.

What are the benefits of using animated video for internal communications?   1. It fosters strong work relationships 2. It inspires creativity, boost morale and encourage collaboration 3. It makes new hire orientation more interesting 4. It helps build a...

Here are the benefits of using Augmented Reality (AR) for your e-commerce business.   It delivers insight on your product such as color and size It presents a realistic experience during online shopping It provides an interactive, convenient, and helpful...

What is Augmented Reality? Augmented Reality (also called AR) is an interactive experience that shows a real physical environment with a digital augmentation overlaid on it.

Here are four reasons why you should use User-Generated Content (UGC): 1. It provides social proof 2. It creates public trust 3. It generates unique content for your brand 4. It does not incur any cost (and when it does, it’s very cheap!)  

Did you know that businesses can get a 100% refund of fuel tax with FuelCred? FuelCred is a company that automates the process of claiming a federal fuel tax refund. Find out more about FuelCred by watching this video....

User-Generated Content is any type of content created by customers about your brand. Examples include results from your brand contests, content submissions, testimonials, challenges, and member interviews.

Want to have a successful crowdfunding campaign? Here are some tips on how you can make a good crowdfunding video. 1. Plan your video 2. Tell a story 3. Put a face to the campaign 4. Show your product 5. Include CTA 6. Make sure that the video has good quality...

Why should videos be utilized in your crowdfunding campaign? Here are some reasons why: 1. It allows your viewers to learn more about your brand. 2. It helps your viewers be engaged and informed. 3. Statistics show that crowdfunding campaigns with videos earn 105%...

Did you know? Frozen 2 is the biggest animated release of all time. According to Walt Disney Company, Frozen 2 has become the highest-grossing animated film ever after gaining a global cumulative box office gross of $1.326 billion ($450.4 million domestic and $875.8...

Here are four steps to adapt your explainer video to foreign markets.   1. Translate the Video 2. Alter the Imagery 3. Integrate the Concepts 4. Change the Execution

Not everyone has the extra time to clean their own house. Sometimes we need help from others so we can continue with our lives. We Pay to Clean Your Home cleans houses without breaking the bank, and even rewards its clients with extra cash. Check out this 2D animation...

If you can’t figure out what video style you should use, here’s what you can do. - Ask for the opinion of your trusted colleagues. - Watch sample videos of brands in the same industry - Ask for recommendations from your production company suitable to your brand....

When creating ads, should you turn the sound off or on? According to Instagram, 60% of global Instagram Story ads are viewed with the sound on.

As you know, Lead Generation is undeniably beneficial to a business. Organizing and defining your leads will help you find out what kind of approach you can use for those leads. Here are the 3 types of leads.   Information Qualified Leads (IQL) - Individuals who...

Lead Generation is the process that involves attracting new potential customers called “leads” into a contact management system. Lead Generation is beneficial for every business as this will help you to convert potential customers to buying customers. Here are the...

Want a “pay as you go” electricity service? With Hello Energy, you can take care of your light bills with no credit checks, contracts, and hefty deposits hassle-free. Watch this motion infographics video we made for Hello Energy, and see how this company makes...

According to Sam Balter a Sr. Marketing Manager of Podcasts, Hubspot, “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” The type of impact your video leaves on your audience will depend on...

Here are the top 4 platforms to place your video ads.   Amazon 1. Sponsored brand videos 2. Amazon OTT ads     YouTube 1. Skippable ads 2. Non-skippable ads 3. Bumper ads 4. Discovery ads     Facebook 1. In-stream ads 2. Feed ads 3. Story ads...

It’s undeniable that videos create a bigger impact compared to images. As years go by, marketers use videos more and continue to invest in it. These are the 5 reasons why you should invest in video production: 1. This medium gets 100 million viewers per day. 2. Dr....

OnBatch is a management software solution for distillery operations. Their goal is to help craft beverage owners streamline their operations. Watch this video we made for OnBatch, and see how they make distillery management efficient....

“Master the topic, the message, and the delivery.” - Steve Jobs This is a simple but insightful message that any marketer or business owner should take inspiration from.

Analytics seem scary especially when you don’t have much knowledge about them. Thankfully, there are a lot of platforms that can generate analytics, provide an easy-to-understand result, and provide useful insights. Here are examples of analytics tools that you might...

Marketers use social media because of the great impact it does on every business. Here are the reasons why social media is important: Increased brand recognition Improved brand loyalty More opportunities to convert Higher conversion rates Higher brand authority...

Here’s the secret formula that will help you create a great and impactful explainer video. Examples of problems Plan for a solution Presentation of solution Explanation of benefits Call to action

"Venture outside your comfort zone. The rewards are worth it." - Rapunzel (Tangled)

Here are some things to know when marketing to Gen Z. Gen Z’s Trust “Gen Z’s trust in larger institutions declined and they can easily sense insincerity." Gen Z’s Take on Societal Issues “Gen Z expects the brands it supports to take a stand on social justice issues.”...

Here are 7 ways to strengthen your video marketing strategy.   1. Identify your target audience 2. Hire a video marketing agency     3. Tell your brand story 4. Optimize your videos     5. Add subtitles 6. Promote on the right channels  ...

Video series help establish identity, create more engagement, educate, and increase chances of going viral. Here are five video series ideas for your business:   1. Documentary series   2. Talk show/interview   3. Product review/critique   4....

Adding a character to a video will make it more engaging and entertaining. It will also help generate empathy to viewers, cause strong connections, and build trust towards your brand. Just like what Benetech did for their videos! Take a look at the few illustrated...

Payment processing equipment is one of the essential and highly-valued components in business operation. It can either make your process efficient or be the cause of a setback. Avoid downtime, errors, and threats in your business payment process. Check out this video...

  1. Use 3-5 hashtags per video - You’ll only want to use 1-2 hashtags in your video title, and only the first three hashtags in your description will appear above your video title.   2. Create your own branded hashtags - If a user clicks to see more videos,...

Here are 8 reasons why you should use video. 1. We learn better from video 2. Video adds credibility 3. Video lowers your opportunity costs 4. Video increases conversions 5. Everybody else is doing it 6. Video can be shared 7. Video improves Search Engine Optimization...

It is never easy to convince a potential customer to purchase your product. You have to go through tough challenges on how you can convince them to choose your brand. Here are the 3 battles you have to conquer to win customers.   1. Battle for the Mind The battle...

Did you know? 20 MILLION videos are uploaded to Facebook each month.

If you want a very professional and affordable alternative to live-action, mixed media should be on top of your list. Check out this fun mixed media video we made for Loan Cabin. Loan Cabin is a company that helps aspiring homeowners to a faster and simpler journey to...

#ThrowbackThursday. Here are the top 9 animated music videos from last year. Check it out!   Billie Eilish - My Future   Beabadoobee - Sun More Often   Lady Gaga and BLACKPINK - Sour Candy   Honne - No Song Without You   Juice Wrld and The...

According to Search Engine Journal, here are the 7 Reasons Why Content Needs Amazing Images, Videos, and Visuals. 1. Humans prefer visuals 2. Visuals create connections 3. Visuals generate more organic visibility 4. Visuals help capture short attention spans 5....

Here’s the video marketing projection for 2021, according to Smart Insights. 99% of marketers are planning to continue using video as their marketing strategy. On the other hand, 95% are planning to increase or maintain their spend on online video. Marketers made the...

Here are the 4 marketing metrics that matter: 1. Engagement Rate 2. Play Rate 3. View Count 4. Click-Through Rate

Looking for effective sales and marketing solutions? Check out this video we made for Ethlink and see how they can connect a buyer and seller in a faster, cheaper, and better way.

What are the benefits of a good video? Increased Sales and Conversions Increased Credibility Increased Brand Awareness

According to Instagram, there are 200 Million+ Instagrammers visiting at least one business profile daily. What a great opportunity to use videos for your business, right? Here are 5 simple ideas to help you create an Instagram video.   1. Show off your product...

One of the benefits of using explainer videos is that they can convey complex ideas in a simple way. Check out these few illustrated frames that we made for our client, Squirrel. A company that will help you connect on social media without distractions, ads, and data...

If you choose to have an Explainer Video for your business (great choice, btw), keep in mind these 3 things that your video must do. - Explain a complex idea concisely - Tell a good story - Make the audience do something

Getting everyone in your community on the same page is not easy. That’s why Poly, a platform for organizational engagement, exists. Check out this video we made for Poly and see how they help bring people together....

Here are the benefits of a product video: 1. Promotes brand (and product) trust 2. Educates your audience in an engaging way 3. Saves valuable time 4. Increases conversion rate

Here are 7 steps to a successful social media video marketing strategy:   1. Set goals for video marketing 2. Decide on your platforms 3. Select your video types 4. Plan the content production   5. Know what post-production entails 6. Schedule & promote...

2D Animation is indeed useful and can be used by various kinds of businesses. 2D animation can help explain complex ideas in a simple and fun way. Check out this 2D Animation illustration we did for Report It Now, a company that supports the prevention of dishonesty...