Our Blog

Here are the questions you must answer in your product video.   What problem does your product address? What are the common objections to your product? What is the cost of your product or services? What are the features and benefits of your product? What makes...

According to Facebook, people consume content 41% faster on their mobile news feed than on their desktop news feed.

What are the benefits of using animated video for internal communications? 1. It fosters strong work relationships 2. It inspires creativity, boost morale and encourage collaboration 3. It makes new hire orientation more interesting 4. It helps build a collaborative,...

Here are the benefits of using Augmented Reality (AR) for your e-commerce business.   It delivers insight on your product such as color and size It presents a realistic experience during online shopping It provides an interactive, convenient, and helpful...

What is Augmented Reality? Augmented Reality (also called AR) is an interactive experience that shows a real physical environment with a digital augmentation overlaid on it.

Here are four reasons why you should use User-Generated Content (UGC): 1. It provides social proof 2. It creates public trust 3. It generates unique content for your brand 4. It does not incur any cost (and when it does, it’s very cheap!)

Did you know that businesses can get a 100% refund of fuel tax with FuelCred? FuelCred is a company that automates the process of claiming a federal fuel tax refund. Find out more about FuelCred by watching this video....

User-Generated Content is any type of content created by customers about your brand. Examples include results from your brand contests, content submissions, testimonials, challenges, and member interviews.

Want to have a successful crowdfunding campaign? Here are some tips on how you can make a good crowdfunding video. 1. Plan your video 2. Tell a Story 3. Put a face to the campaign 4. Show your product 5. Include CTA 6. Make sure that the video has good...

Why should videos be utilized in your crowdfunding campaign? Here are some reasons why: 1. It allows your viewers to learn more about your brand. 2. It helps your viewers be engaged and informed. 3. Statistics show that crowdfunding campaigns with videos earn 105%...

Did you know? Frozen 2 is the biggest animated release of all time. According to Walt Disney Company, Frozen 2 has become the highest-grossing animated film ever after gaining a global cumulative box office gross of $1.326 billion ($450.4 million domestic and $875.8...

Here are four steps to adapt your explainer video to foreign markets. 1. Translate the Video 2. Alter the Imagery 3. Integrate the Concepts 4. Change the Execution

Not everyone has the extra time to clean their own house. Sometimes we need help from others so we can continue with our lives. We Pay to Clean Your Home cleans houses without breaking the bank, and even rewards its clients with extra cash. Check out this 2D animation...

If you can’t figure out what video style you should use, here’s what you can do.   - Ask for the opinion of your trusted colleagues. - Watch sample videos of brands in the same industry - Ask for recommendations from your production company suitable to your...

When creating ads, should you turn the sound off or on? According to Instagram, 60% of global Instagram Story ads are viewed with the sound on.

As you know, Lead Generation is undeniably beneficial to a business. Organizing and defining your leads will help you find out what kind of approach you can use for those leads. Here are the 3 types of leads.       Information Qualified Leads (IQL) - Individuals...

Lead Generation is the process that involves attracting new potential customers called “leads” into a contact management system. Lead Generation is beneficial for every business as this will help you to convert potential customers to buying customers. Here are the...

Want a “pay as you go” electricity service? With Hello Energy, you can take care of your light bills with no credit checks, contracts, and hefty deposits hassle-free. Watch this motion infographics video we made for Hello Energy, and see how this company makes...

Here's how to adapt your explainer video for foreign markets. 1. Translate the video Cons: - The animation will need to be re-cut to match the pacing of the foreign language narration - The text will need to be translated too - Punch lines might not have the same...

According to Sam Balter a Sr. Marketing Manager of Podcasts, Hubspot, “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” The type of impact your video leaves on your audience will depend on...

Here are the top 4 platforms to place your video ads.   Amazon 1. Sponsored brand videos 2. Amazon OTT ads     Youtube 1. Skippable ads 2. Non-skippable ads 3. Bumper ads 4. Discovery ads     Facebook 1. In-stream ads 2. Feed ads 3. Story ads...

It’s undeniable that videos create a bigger impact compared to images. As years go by, marketers use videos more and continue to invest in it. These are the 5 reasons why you should invest in video production: 1. This medium gets 100 million viewers per day. 2. Dr....

OnBatch is a management software solution for distillery operations. Their goal is to help craft beverage owners streamline their operations. Watch this video we made for OnBatch, and see how they make distillery management efficient....

“Master the topic, the message, and the delivery.” - Steve Jobs This is a simple but insightful message that any marketer or business owner should take inspiration from.

Analytics seem scary especially when you don’t have much knowledge about them. Thankfully, there are a lot of platforms that can generate analytics, provide an easy-to-understand result, and provide useful insights. Here are examples of analytics tools that you might...

Marketers use social media because of the great impact it does on every business. Here are the reasons why social media is important.   Increased brand recognition Improved brand loyalty More opportunities to convert Higher conversion rates Higher brand authority...

Here’s the secret formula that will help you create a great and impactful explainer video. Examples of problems Plan for a solution Presentation of solution Explanation of benefits Call to action

"Venture outside your comfort zone. The rewards are worth it." - Rapunzel (Tangled)

Here are some things to know when marketing to Gen Z. Gen Z’s Trust “Gen Z’s trust in larger institutions declined and they can easily sense insincerity." Gen Z’s take on Societal Issues “Gen Z expects the brands it supports to take a stand on social justice issues.”...

Here are 7 ways to strengthen your video marketing strategy.   1. Identify your target audience 2. Hire a video marketing agency   3. Tell your brand story 4. Optimize your videos   5. Add subtitles 6. Promote on the right channels   7. Always...

Video series help establish identity, create more engagement, educate, and increase chances of going viral. Here are five video series ideas for your business:   1. Documentary series   2. Talk show/interview   3. Product review/critique   4....

Adding a character to a video will make it more engaging and entertaining. It will also help generate empathy to viewers, cause strong connections, and build trust towards your brand. Just like what Benetech did for their videos! Take a look at the few illustrated...

Payment processing equipment is one of the essential and highly-valued components in business operation. It can either make your process efficient or be the cause of a setback. Avoid downtime, errors, and threats in your business payment process. Check out this video...

  1. Use 3-5 hashtags per video - You’ll only want to use 1-2 hashtags in your video title, and only the first three hashtags in your description will appear above your video title.   2. Create your own branded hashtags - If a user clicks to see more videos,...

Here are 8 reasons why you should use video. 1. We learn better from video 2. Video adds credibility 3. Video lowers your opportunity costs 4. Video increases conversions 5. Everybody else is doing it 6. Video can be shared 7. Video improves Search Engine Optimization...

It is never easy to convince a potential customer to purchase your product. You have to go through tough challenges on how you can convince them to choose your brand. Here are the 3 battles you have to conquer to win customers.   1. Battle for the Mind The battle...

Did you know? 20 MILLION videos are uploaded to Facebook each month.

If you want a very professional and affordable alternative to live-action, mixed media should be on top of your list. Check out this fun mixed media video we made for Loan Cabin. Loan Cabin is a company that helps aspiring homeowners to a faster and simpler journey to...

#ThrowbackThursday. Here are the top 9 animated music videos from last year. Check it out! Billie Eilish - My Future Beabadoobee - Sun More Often Lady Gaga and BLACKPINK - Sour Candy Honne - No Song Without You Juice Wrld and The Weeknd - Smile Dua Lipa - Hallucinate...

According to Search Engine Journal, here are the 7 Reasons Why Content Needs Amazing Images, Videos, and Visuals. 1. Humans prefer visuals 2. Visuals create connections 3. Visuals generate more organic visibility 4. Visuals help capture short attention spans 5....

Here’s the video marketing projection for 2021, according to Smart Insights. 99% of marketers are planning to continue using video as their marketing strategy. On the other hand, 95% are planning to increase or maintain their spend on online video. Marketers made the...

Here are the 4 marketing metrics that matter: 1. Engagement Rate 2. Play Rate 3. View Count 4. Click-Through Rate

Looking for effective sales and marketing solutions? Check out this video we made for Ethlink and see how they can connect a buyer and seller in a faster, cheaper, and better way.  

What are the benefits of a good video? Increased Sales and Conversions Increased Credibility Increased Brand Awareness

According to Instagram, there are 200 Million+ Instagrammers visiting at least one business profile daily. What a great opportunity to use videos for your business, right? Here are 5 simple ideas to help you create an Instagram video. 1. Show off your product or...

One of the benefits of using explainer videos is that they can convey complex ideas in a simple way. Check out these few illustrated frames that we made for our client, Squirrel. A company that will help you connect on social media without distractions, ads, and data...

If you choose to have an Explainer Video for your business (great choice, btw), keep in mind these 3 things that your video must do. - Explain a complex idea concisely - Tell a good story - Make the audience do something

Getting everyone in your community on the same page is not easy. That’s why Poly, a platform for organizational engagement, exists. Check out this video we made for Poly and see how they help bring people together....

Here are the benefits of a product video: 1. Promotes brand (and product) trust 2. Educates your audience in an engaging way 3. Saves valuable time 4. Increases conversion rate

Here are 7 steps to a successful social media video marketing strategy: 1. Set goals for video marketing 2. Decide on your platforms 3. Select your video types 4. Plan the content production 5. Know what post-production entails 6. Schedule & promote the videos 7....

2D Animation is indeed useful and can be used by various kinds of businesses. 2D animation can help explain complex ideas in a simple and fun way. Check out this 2D Animation illustration we did for Report It Now, a company that supports the prevention of dishonesty...

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin

Collecting and managing your company data can be very challenging and time-consuming. Watch this Whiteboard Sketch video we did for AgileData and find out how they will make things easier for you....

We, at Promoshin, pride ourselves in being a client-centered company and we want to make sure our clients are happy every step of the way. Here's Sam Herrera's Review: "Phenomenal company, I would recommend them in fact I've I'm doing a second video with them right...

Take advantage of these top three purchase driving platforms, YouTube, Facebook, and Instagram.

Here are reasons why you should use a video series:      1. To establish identity 2. To create more engagement 3. To educate 4. To increase your chances of going viral on social media

The amount people spend on watching videos has continued to increase each year. In fact, according to research, people will spend 100 minutes a day watching online videos in 2021.

Here are 3 main types of motion graphic videos: Emotive Primarily aims to move the audience to feel something Explainer Primarily defines a concept, product, service, or organization Promotional Primarily aids in selling a product or service Motion Infographic is...

What is a product video? It's a kind of video that demonstrates the benefits of a product or service and focuses on how the product relieves your target audience’s pain points.

Here are four reasons why your company needs an explainer video: 1. Brand awareness 2. Online presence 3. Build stronger brand affiliation and reveal company personality 4. Social media engagement

Here's a general summary of audience stats for popular and emerging platforms.   Twitch: 55% Millennial (Gen-Y), 81% Male, Gamers   Reddit: 64% Between 18–29, 67% Male, Frequent Internet Users   Facebook Live: All ages (over 2 billion people)  ...

A few years ago, we created a video for Uber Eats' Anti-Aging Ice Cream ad for April Fool’s Day. Over 3 million people viewed it and around 1 million engaged. And guess what? Over 15,000 people pre-ordered the Anti-Aging Ice Cream. It’s undeniable that a lot of people...

Here are the top 10 reasons why animation is ideal for your company's training videos: 1. It is race and gender-neutral 2. It is cost-effective 3. It is made remotely 4. It makes boring topics like employee training fun 5. It is easy to update and change later 6. It...

Here are some tips when creating Valentine's Day special content: 1. Choose love themes 2. Use romantic content and cheesy captions 3. Use puns and make it entertaining 4. Don't miss the opportunity to be creative and run your promotion

What is Internal Video? Videos for employees in your company They help spread messages, improve the community, and build employee skills Common examples are training, recruiting, announcements, meeting, and corporate interview videos Internal videos can also lower...

Did you know that animated video is very useful in promoting and explaining various kinds of products? Check out this skincare video we made for The Potions and learn more about how you can take care of your skin.     View this post on Instagram   A...

A good thumbnail includes, but should not be limited to: Smiling faces Cute animals Bright colors Text overlays Crisp images  

Using videos doesn't just attract potential clients but also helps to gain consumer trust and lead conversions. Here's a statistic about using sales video. "89% of people believe their business would benefit from using more video in the sales process."

One of the most heartbreaking experiences is when the video you invested on with time, effort, and money did not get enough views. Here are 6 reasons why your online video doesn't get enough views: 1. It's way too long 2. You’re Talking to the Wrong Audience 3....

Keep in mind to have these 3 key characteristics of successful brand videos. 1. Eye-catching thumbnails and titles 2. Distinct visual design and a signature aesthetic 3. Narrow audience-focus and deep expertise  

Here's the importance of animated characters in explainer videos. 1. They generate strong empathy from the viewers 2. They cause a strong connection with your audience 3. They build trust towards your brand 4. They make your video entertaining and memorable 5. They...

Explainer videos are the best way to: 1. Explain what a company or organization does 2. Discuss a product, service, or anything else 3. Demonstrate how a process works 4. Simplify messages or value propositions 5. Tell memorable stories and drive emotions

Keep creating great things and use The Winning Formula for Videos 1. Introduce an animated character (your “hero”) 2. Show a problem that confronts the hero, and highlight their pain from that problem 3. Present your product or service which quickly solves the problem...

Here's The Maximum Video Lengths for Each Social Media Platform as well as recommendations. Facebook 120 minutes (Recommended: 10–30 seconds)   Twitter 2 minutes, 20 seconds (Recommended: 45 seconds) Instagram Feed 60 seconds (Recommended: 30 seconds or less)...

Yesterday, January 26, marked the first anniversary of Kobe and Gianna Bryant's passing. Kobe had such a great impact on the history of basketball and his success was truly admired by people from all over the world. 1. Get better every single day 2. Prove them wrong...

Using Explainer Video is a great way to communicate a message. Don’t put your Explainer Video to waste and make sure to use it right by following the dos and don’ts below: Dos 1. Highlight your business's value proposition 2. Add autoplay and muteplay feature 3. Make...

Did you know that 94% of people feel video is a good way to build confidence during the sales process.

“According to Wordstream, social video alone generates 1200% more shares than text and image content combined.”

If you haven’t tried using animation for your promotional videos, switch up your plans because here are 5 reasons why you should. 1. Animated videos make storytelling simple & fun 2. Animated videos engage your audience, bond tightly, and call them into action...

It's always best to choose animated marketing videos for promotion and here are 4 reasons why: 1. Animation is made remotely     2. Watching online video is at an all-time high 3. Video ads are cheaper than ever 4. Animated marketing videos are flexible

Did you know that using videos is one of the efficient ways in orienting your clients? Here are some reasons why: 1. Video can explain complex ideas quickly and easily 2. Video can replace dull text tutorials 3. Video shows your product in context

Here are the top 3 most popular explainer video styles: 2D Character Animation Humanizes your brand and builds trust Connects you with your audience in a fun, emotional, and attention-getting manner Great for targeting end users, small businesses, and startups Motion...

Want to know how you can effectively build your brand reputation through your Social Media Video Campaign? Here are some tips that can make your campaign a successful one! 1. Use captions Add captions to ensure viewers receive the message 2. Front-load content Deliver...

According to research, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

We are one with Waittkit as they remind us all to be socially responsible especially in these trying times. Sharing with you some of the illustrated frames from the video we made for their website.  

Did you know that videos have a specific role in every stage of the marketing funnel? Keep reading to know what they are. Awareness: Show people who you are Introduce your brand through explainer videos that appear in targeted search and social media ads Create videos...

Did you know that aside from co-founding the multinational technology company, Apple, Steve Jobs also helped in revolutionizing animated movies through Pixar? They did this using computer-generated animation which kicked off the start of the renaissance in animated...

Creating an animated video for your business is not as easy as ABC. There are a lot of things to put into consideration before you can even start the very first stage of video production. Here are the top 5 examples: 1. Budget 2. Your brand personality 3. Your...

"No matter what you do, your job is to tell your story." Our job is to tell your story through videos.

Make your marketing emails more fun and engaging with these 5 types of video content. Scroll down to learn more on how these videos can bring your email marketing strategy to the next level! #1 Welcome Emails Take the opportunity to give a first good impression with a...

Definitely one of our most popularly requested video styles, here's a 2D animation project we did with Psydro!

Have a wonderful Thanksgiving, everyone!

Yes, you read it right! Aside from helping you gain more leads, did you know that videos can also come in handy in different situations within your company? Here are some common examples: 1. You have more than a handful of employees. 2. You have multiple locations. 3....

Now that you know what a Storyboard is, it's time to learn why it's important in the animation process. Here are the top 3 reasons: - It serves as a visual aid - It makes production much easier - It saves time

When creating an explainer video for your business, it's important to get familiar with every stage of the production process. Before you can finally see your video, there's one very important step that animators can never skip and we call it "Storyboarding." What is...

Creating an explainer video is a huge investment but in return, it can also help you increase your sales...but only if you do it the right way 😉 Here's how: 1. Produce more high-quality content 2. Build a presence on Youtube 3. Host Facebook Live sessions 4. Use your...

The Inbound Methodology is defined as the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Keep reading to learn more on how you can apply the Inbound Methodology to your video marketing...

Ever wondered how animating your logo can be beneficial for your business? Here are the top 8 ways you can make use of your animated logo: 1. Intro to branded videos 2. Outro to branded videos 3. Attract attention at trade shows 4. Email signatures 5. Presentations 6....

Would you agree when we say behind every successful explainer video is a compelling and well-written script? So before everything else, you need to start with an excellent video script and here are the top reasons why: 1. It allows you to plan your messaging 2. It...