Frequently Asked Questions

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Pricing, Payment, & Terms

  • How are your rates so low compared to other full-service video production studios?
      • Promoshin is successful today because since 2011 we’ve been making high-quality videos at super affordable rates, with excellent service, unlimited revisions, and a satisfaction guarantee. Due to our rates being so low compared to our competitors, some clients wonder why, which we completely understand. The secret is that we’ve created proprietary systems and processes in our streamlined production process which allows us to make videos more efficiently, and we pass the savings on to you. This is why Promoshin has made over 4,000 videos for brands all over the world, including: BBB, Kaiser, Capital One, Uber, Oracle, Pfizer, and many more.
  • I found a company that’s offering me a video for under $500. Can you beat it?
      • As the old saying goes, “what you pay is what you get.” When it comes to making something so creative like a video for your business, nothing can be more true. Sure, you can get a cookie-cutter video made for under $500, but ask yourself what it is really going to do for you. A templated video that looks and sounds like everyone else’s video will not get you the results and growth you’re hoping to get. For your video to actually perform well, you need a well thought out video that really communicates your desired message and inspires viewers to take action. A generic video isn’t going to do this for you. So while we can’t make you a video for under $500, we do offer 3-month payment plans that make our competitive prices easier to manage.
  • What are the payment terms? 
      • You can choose from two payment options: either pay in full to get the discounted rate, or pay in 3 easy monthly installment payments. 
  • Is there any kind of satisfaction guarantee? What if I don’t like your work?
      • We offer a 100% satisfaction guarantee. This means that we won’t stop working on your video, until you’re completely satisfied with everything about it. Aside from fully understanding what type of video you’re looking for in terms of style and messaging, we’ll also get your feedback on everything at every step of the process. This way, we’re never at a point where you don’t like the final product. If for any reason you don’t like it, we’ll work endlessly to ensure we do whatever it takes to improve your video to your expectations. 
  • What forms of payments do you accept?
      • We accept all major credit cards, checks, bank wires, and Paypal. Are we missing anything?
  • Are there any extra or hidden costs I should know about?
      • Absolutely not. The nice thing about working with us is that our rates are all-inclusive, with no extra fees of any kind. We even offer unlimited revisions at every stage of our production process.

Video Styles

  • What kinds of videos can Promoshin make?
      • We can make all kinds of animated and live-action videos. With animated videos, the styles included are: 2D character animation, 3D animation (extra cost), motion infographics, mixed media, whiteboard, text-based animation, demo screencast, or a mix of them all. For live action videos, we typically make product videos for ecommerce brands (typically used on Amazon and product listing pages). 
  • What kinds of video can Promoshin NOT make?
      • We don’t make videos where we need to shoot video at your specific location, unless you’re in the greater Los Angeles area. 
  • What’s the difference between animated and live-action videos?
      • The main difference is that live-action videos require actual filming in our studio or at a location with a model/actor, while animated videos do not. If you have a physical product, a live action video is a good fit. However, if you have a digital product or service, choosing one of our animated styles would be the best fit for you.
  • Can you explain the differences between all the animation styles (not live action)?
      • 2D Character Animation is animation with characters in it. 
      • Motion Infographics is animation with no characters, giving it a more professional feel.
      • Whiteboard Sketch is when a hand is drawing out all the illustrations on a white background. 
      • Mixed Media is when we use stock video footage mixed with other media types to create a really engaging video. 
      • Text-Based Animation is when we use mostly kinetic typography to communicate a message. 
      • Demo Screencast involves recreating your app or software in animation format to showcase your technology or website instructions. 
      • 3D Animation is the only animation style that costs extra due to the amount of resources and time required to animate in 3D. The possibilities with 3D are virtually endless, which is why you’ll need a custom quote based on the scope of your project.
  • What is the most common or popular style?
      • Although we will gladly help you decide the best style based on your audience and business, the most popular style of video if you have a service or digital product business is the 2D Character Animation, and Live Action Product Videos if you have a physical product. 
  • What style of video is best for my business and needs?
      • If you have a physical product, a live action video is a good fit. But if you have a digital product or service, choosing one of our animation styles would be the best fit for you. The exact style can be determined on the kick-off and brainstorming call you’ll have with your Project Manager, who will help you decide the best style for your audience and business.
  • Are all video styles the same price? 
      • Our pricing is different for our animation styles and live-action. All animation styles are the same price except for 3D. Please contact us to get a custom quote if you need 3D animation.
  • Have you made any videos for my industry? 
      • Yes, chances are we’ve made a video in your industry. With over 4,000 videos made since 2011, we’ve made videos for every industry under the sun. Our seasoned writers on staff who can write engaging scripts for the most complex businesses imaginable. While we probably have made videos in your industry, we like to treat each video project differently and see it with a fresh set of eyes. That’s why we’ll have you fill out an extensive questionnaire and have a creative brainstorming call with you to determine how to best communicate your business message.

Production Process

  • Who comes up with the idea and script for the video?
      • While coming up with the idea and script is included in our fixed rates, we do have some clients who like to provide their own rough script or outline to work off. Typically, most clients will have us take care of the idea and script for their video. We do this based on you filling out our questionnaire and having a creative brainstorming call with you. Once we do these two things, we’ll have a first draft of your script ready in under a week. 
  • How does the production process work?
      • First we get things started with you filling out a questionnaire and having a creative brainstorming call. The production process is different if you make a video in one of our animated styles vs. live action. Both types of videos go through 3 stages. If you make an animated video, the stages are: (1) Scripting  (2) Storyboard & Illustrations (3) Production | If you make a live action video, the stages are: (1) Pre-Production (2) Production (3) Post-Production. We’ll go over the process for your video in greater detail in your initial phone call. Throughout the process, you’ll work directly with your Creative Director and Project Manager, with access to them via phone and email.
  • How long should my video be?
      • For explainer videos that you’ll use on your website, we typically recommend videos from 60 to 120 seconds. For video ads that you’ll use for advertising and social media, we recommend videos under 60 seconds. The only times your video should be longer than 120 seconds is if you have a really complex product or service, or if it’s a sales video that needs to address all of your prospects’ concerns.
  • How long does it take?
      • It typically takes anywhere from 4 to 8 weeks (or longer) to make a high-quality video from start to finish. The time it takes to make your custom video can vary based on several factors including: (1) Length of your video (2) Complexity of the style of your video (3) Your responsiveness when we send things to review (4) Number of revision requests at each stage. While we strive to do our best to complete videos as soon as possible, it’s not a good idea to rush making such an important marketing tool for your business. It’s much better to spend the time necessary to make a high-quality video that will get you results for years to come. Anyone offering to make you a quality video in 1-2 weeks will either make you a templated video or may just tell you 1-2 weeks upfront, but really take much longer (and perhaps blame the delay on you for making revisions). Making a great video is a creative and collaborative process that takes time and patience to get right.
  • I have a deadline and need my video ready by a certain date. Do you have expedited services? 
      • We do offer priority rush service for an extra fee. It’s case by case, and we’ll have to understand the scope of the project before making a commitment. Typically, the fastest we can make a video without sacrificing quality is roughly 2-3 weeks. Contact us to discuss the scope of your project and its deadline.
  • How do I know Promoshin will understand my business and communicate my message well?
      • We’ve made over 4,000 videos in every industry imaginable. Our seasoned creative writers have experience writing engaging scripts for the most complex businesses in the world. We have a scriptwriting framework for simplifying any business message in a way that makes it easy for viewers to understand and take action. On top of all of that we offer a 100% satisfaction guarantee which means we won’t stop working on your script until you love it!
  • What would Promoshin need from me to start?
      • All we need from you is payment and a filled-out questionnaire (which will ask for every possible detail we need to know), and then we’ll schedule your creative brainstorming call to get everything started. If you have your own script or rough outline of any kind, you’ll have an opportunity to upload that in the questionnaire process. 
  • How involved will I be in the process?
      • You can be as involved as you would like to be, but all we really need from you is to fill out the questionnaire at the beginning of the process, and after that, all you have to do is provide your feedback at each stage of our process. We take care of everything else on our end. 
  • Who will I be working with?
      • While there are lots of people on your production team (writers, illustrators, animators, videographers, voice artists, etc.), your main contacts will be your Creative Director and Project Manager. They will help take you from beginning to end with your video project, and will be available to you via phone and email throughout the entire process. They’ll help with creative input, updates, and much more.
  • Can I reach someone via phone and email throughout the production process?
      • Of course! Your Creative Director and Project Manager will be available for you via phone and email throughout the entire production process. 
  • How many revision rounds are included at each stage? 
      • We offer UNLIMITED revisions at each stage of our production process, so you don’t have to worry about paying any extra costs for multiple revisions or changes you may need. Sometimes it’s difficult to know how something will look until you actually see it, and we fully understand that. This is why we have a 100% Satisfaction Guarantee. Our job is not done until you’re 100% happy with your video! 
  • Do you outsource your work or is it done in-house? 
      • Since 2011, all of our work has been done here at our office in Los Angeles. As with any video production company, we do work with freelance talent as well. Typically any actors or models, voiceover artists, and the like work with us on a freelance basis to allow for variety and customization for our clients. 

Marketing, Distribution, & Performance

  • Where should I host my video?
      • There are three main options for hosting your video. YouTube, Vimeo, and Wistia. Each have their own features and advantages that you should look into. Once your video is completed, we’ll offer you a free consultation to help you decide which video hosting platform is best for your needs.
  • Does Promoshin help with marketing and distributing my video to my target audience?
      • We’re not called Promoshin for no reason! Part of what we do is help our clients setup video promotion campaigns to market their videos across YouTube, Facebook, and Instagram. Not every client is a good fit, but we offer all clients a free assessment and consultation so you at least know your options and what’s best for you.
  • What’s the best way to market my video?
      • The best way to market your video is to promote it where your target audience is, and where you can reach them. And these days, the top 3 platforms to distribute your video are Facebook, Instagram, and YouTube. This is where all your potential customers are, and where you can easily reach them. Luckily, we offer all clients a free consultation to help you plan a video marketing strategy – so you’re not left with a video that you don’t know what to do with. 
  • How will I know how well my video is performing?
      • The short answer is that it’s bringing in new leads and customers. But sometimes it’s not so easy to attribute whether it was the video, the offer, the landing page, or something else that caused the conversion. So another way to gauge the performance is to check the video analytics. All video hosting platforms will give you data on number of plays, how many seconds your video gets watched, and more. A more subjective way to know how well your video is performing is whether potential customers bring up your video or give you compliments on it. 
  • I want to promote my video on social media and do video advertising. Can Promoshin provide a short version of my video?
      • Longer videos don’t tend to do well for video advertising purposes. Just like a TV ad, a video ad should be as short as possible. The goal with a video ad is to get viewers interested enough so they visit your website and watch your longer explainer video that goes into more detail. So yes, if you’re make a longer video, we can also provide a shortened commercial cut version of your video for a small extra fee.

About Promoshin

  • What types of clients does Promoshin work with? 
      • We work with brand new startups all the way up to Fortune 500 companies all over the world, including BBB, Kaiser, Capital One, Uber, Oracle, Pfizer, and many more. There’s not an industry or type of business we haven’t made a video for. Software and technology, medical, services, marketplaces – you name it, we’ve done it.
  • What makes you unique or different from competitors?
      • Where do we start! The main reason why over 4,000 clients have chosen Promoshin since 2011 is because we offer the absolute best value for what you get. The best combination of quality, price, and service. We’ve found that if you go any lower than our rates, you start getting into freelancer and offshore company territory. Promoshin offers the absolute best rates for quality of video, level of service, and overall creative input you’ll receive from our team. Any lower than our prices and it would be difficult to expect to receive creative direction or valuable insights and ideas that can make or break your video. Many things are good to outsource and find the absolute best rates on. But your company video, the first thing prospects will see and judge your company on, is not one of them. You also don’t need to pay more than our rates for a top-notch video. Some people think they won’t get a great video if they don’t spend at least $5,000 to $10,000, and that’s far from the truth. You shouldn’t have to pay more because a company doesn’t have a streamlined or efficient process for making quality videos at low rates. Promoshin has mastered the art of making quality videos using a very streamlined and efficient production process that we’ve been continuously improving since 2011.
  • What are your Google and Clutch ratings?
      • We have a 4.6 out of 5 on Google, and 4.7 on Clutch. You can read the reviews on their sites.
  • Do you have testimonials from clients you’ve worked with?
      • We have nearly 200 video testimonials posted on our site. Check them out at: promoshin.com/testimonials
  • Did Promoshin really write the #1 book on explainer videos?
      • We sure did! Type in “explainer videos” into Amazon and you’ll see our book listed as the number one result – Explain Yourself! How To Make Explainer Videos The Right Way (5-star reviews).
  • How long have you been around? 
      • Promoshin has been around since 2011, when online video was still in its infancy stage. Since then we’ve made over 5,000 videos for some of the biggest brands in the world, including BBB, Kaiser, Capital One, Uber, Oracle, Pfizer, and many more. Being around for so long has allowed us to master the art of making high-quality videos at affordable rates.
  • What’s your specialty? What are you best at?
      • Our specialty is explainer, marketing, and product videos for businesses – regardless of the specific video style. We’re experts in understanding any product or service, and communicating it in the simplest, most engaging way that inspires viewers to take your desired action (sign up, fill out a form).
  • Where are you located?
      • We’re located in Los Angeles. The video capital of the world! Which gives us access to the best talent available. 
  • What if I’m in another country or city?
      • Not a problem at all! We work with clients all over the world via phone and email. If you’re doing a live-action video, all you have to do is ship us your product or we can even buy it on Amazon if it’s listed there. 
  • Can I meet with a representative in person?
      • Absolutely! If you live or are visiting Los Angeles, we would love to meet with you.

Ready to Discuss Your Project with a Creative Director?

Schedule a call to find out how we can make you a video that communicates your message and inspires viewers to take your desired action.

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