It’s undeniable that videos create a bigger impact compared to images. As years go by, marketers use videos more and continue to invest in it.
These are the 5 reasons why you should invest in video production:
1. This medium gets 100 million viewers per day.
2. Dr. James Mcquivey of Forrester research, “A video is worth 1.8 million words.”
3. According to Forbes, 50% of CEOs watch business-related videos, and 65% visit company sites after viewing.
4. Adding an explainer video to an email increases click-thru rates by 200-300%+ email (Forrester Marketing group).
5. 52% of consumers say video increases buyer decision confidence and receives large returns from adding explainer videos.
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