Thinking of ways to promote your video online?
Here are some tips that can help you create an effective social video media strategy:
1. Twitter
- Always keep your videos short and sweet
- Pin your video to the top of your profile
- Make short, custom videos to build personal connections with your followers
2. Facebook and Instagram
- Start off your video with motion to grab your viewer's attention
- Videos that feature people speaking are great for landing pages or your website
- Incorporate text or include captions so that viewers can follow along with or without audio
3. YouTube
- Establish and grow a dedicated channel of subscribers by creating educational content
- Post videos that are entertaining and specific for your subscribers
- Don't expect to drive tons of traffic back to your site
4. LinkedIn
- Showcase new technology or provide tutorials on how a new physical product works
- Teach the people in your network something new or a solution to a problem
- Share your thoughts or opinion on a piece of industry news or announcement
5. Live Video: Facebook & Instagram
- Consider timing by finding out when your followers are most engaged with your post
- Respond to comments live
- Experiment with different ways of using the live features and what type of content your audience likes most
