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How To Shorten Your Business Video Production Timeline

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Cut Your Video Production Timeline Short

In today's fast-paced digital world, live-action video content has emerged as a cornerstone of effective business marketing and communication strategies. 

From promoting products and services to engaging with audiences on a more personal level, videos offer a dynamic and versatile medium to convey messages and tell stories. 

However, as many businesses venture into professional video production, they encounter a common challenge: the lengthy timeline of bringing a video project from concept to completion.

a video reel animated icon

Image via Flaticon

Businesses are increasingly looking for ways to streamline their video production timelines without sacrificing quality. 

Achieving this balance requires a strategic approach to planning, execution, and, importantly, choosing the right production partner that offers the expertise and resources needed to shorten your business video production timeline significantly.

In this blog, we'll explore practical tips and strategies for each stage of the video production process, designed to help you save time while ensuring your final product meets your vision and goals

Whether you're producing an explainer video, a product demo, or a brand story, these insights will guide you toward a more efficient and streamlined video production timeline.

The Difference in Video Production Timeline: Animated vs. Live-Action Videos

Before diving into the specifics of streamlining your video production timeline, it's essential to understand the fundamental differences between the timelines of animated videos and live-action videos. 

Each type has its unique process and timeline considerations.

a video editing software mockup

Image by Lina via Dribbble

Animated Video Production Timeline 
  • Pre-Production: This phase in the video production timeline is crucial for animated videos, often taking more time than live-action pre-production. It involves scriptwriting, storyboarding, and creating detailed animations. Designing characters and environments also takes considerable time but allows for greater flexibility in the storytelling process.
  • Production: Unlike live-action videos, there's no filming in animated videos. The production phase is entirely digital, involving animators, illustrators, and designers working together to bring the storyboard to life. This phase can be time-consuming, depending on the complexity of the animations and the number of elements involved.
  • Post-Production: Post-production for animated videos includes adding voice-overs, sound effects, and music. While this phase is similar to that of live-action videos, animated videos may require additional time for adjustments and enhancements to ensure that all animated elements work harmoniously.
Live-Action Video Production Timeline
  • Pre-Production: Pre-production for live-action involves scriptwriting, storyboarding, casting, location scouting, and scheduling. While detailed, this phase is generally quicker than the pre-production for animated videos, assuming locations are accessible and cast and crew are readily available.
  • Production: The production phase involves filming with actors on set or on location. This phase's duration depends on the number of locations, scenes, and complexity of the shots. Live-action production is subject to real-world constraints, such as weather and availability of locations and talent, which can introduce delays.
  • Post-Production: Post-production involves editing the filmed footage, color correction, adding music, voice-overs, and any necessary special effects. This phase can be expedited with efficient planning and clear communication between the director and the editing team.
an editor editing footage on their computer

GIF by Kinter Media via GIPHY

Comparing Timelines

The key difference in the video production timeline between animated and live-action videos lies in the flexibility and control over the environment. 

Animated videos provide more creative freedom, as every element is designed from scratch, but this can extend the production timeline. Live-action videos, while constrained by real-world logistics, can sometimes be produced more quickly if all elements align perfectly.

This blog, however, focuses more on the live-action video production timeline.

Understanding the Video Production Timeline

The journey of creating a compelling business video is often divided into three main stages: pre-production, production, and post-production. 

Each of these stages plays a crucial role in the overall process, and understanding how to navigate them efficiently can significantly shorten your video production timeline.


This initial phase lays the foundation for your video. It involves brainstorming ideas, scriptwriting, storyboarding, and planning all the logistics for the production phase.

an animated mood board icon

Image via Flaticon

Efficient pre-production is about thorough preparation. The more detailed and organized your plans are, the smoother the subsequent stages will run. 


The production phase is where the actual filming takes place. It includes setting up locations, lighting, capturing footage, and recording audio. Efficiency in this stage relies heavily on meticulous planning from the pre-production phase. 

A well-coordinated schedule, clear communication among crew members, and a contingency plan for unforeseen challenges can help keep this phase on track and prevent time-consuming setbacks.


In post-production, the captured footage is edited to create the final video. This stage involves editing, color correction, adding special effects, and incorporating music or voice-overs. 

Post-production can be time-intensive, but with the right tools and techniques, it's possible to expedite the editing process without compromising the video's quality.

Pre-Production: Efficient Planning is Key

The efficiency of your video production timeline begins in the pre-production stage. This phase is not just about coming up with ideas and writing scripts; it's about setting a solid foundation for every step that follows. 

a woman with a notepad gesturing at the camera

GIF by Banco Itaú via GIPHY

Here are ways to ensure your pre-production process is as efficient as possible:

1. Clear Objective Setting

Start by defining the purpose of your video clearly. 

Whether it's to increase brand awareness, explain a complex product, or drive sales, having a clear objective guides your scriptwriting and storyboarding, ensuring every element of your video serves the intended goal.

2. Detailed Scriptwriting and Storyboarding

A well-crafted script and storyboard can save countless hours down the line. 

They act as blueprints for your production, helping to visualize scenes and transitions, which minimizes revisions and reshoots. Incorporate feedback loops in this stage to refine these elements before moving to production.

3. Scheduling and Logistics Planning

Organize all logistics in advance, from casting to location scouting. 

A detailed schedule, including shoot dates, locations, and equipment needs, helps avoid last-minute scrambles that can delay your project.

an animated clock icon

Image via Dribbble

4. Equipment and Crew Preparation

Ensure your equipment is tested and your crew is briefed well before the shoot day. Knowing who's responsible for what and ensuring all gear is in working order can significantly streamline the production phase.

Production: Maximizing Efficiency on Set

Once pre-production wraps up, it's time to execute the plan. Efficiency during the production phase hinges on preparation and flexibility:

1. Adhere to the Schedule

Stick to the shooting schedule as closely as possible. While some flexibility is necessary, deviating too much from the plan can introduce delays.

2. Efficient Set Management

Time on set is expensive, so efficiency is key. This means setting up the next shot while the current one is being filmed and ensuring all necessary equipment and personnel are ready when needed.

a film camera being adjusted


3. Minimize Reshoots

With thorough pre-production, the need for reshoots should be minimized. However, always check footage for quality before leaving a location to ensure nothing is missed.

Post-Production: Streamlining the Editing Process

The post-production phase can be the most time-consuming, but there are ways to streamline your video production timeline:

1. Organized Workflow

Establish a clear workflow for your editing process, categorizing footage and audio files to make them easily accessible.

2. Efficient Revision Process

Set clear milestones for drafts and revisions, incorporating feedback at designated points rather than continuously, which can slow progress.

3. Leverage Modern Tools

Use the latest editing software and tools that offer time-saving features, such as automated color correction or sound leveling.

typographic text "editing in progress"


By applying these strategies throughout each stage of the video production timeline, businesses can significantly reduce the time it takes to produce engaging and effective video content. 

The key to success lies in detailed planning, clear communication, and leveraging the right tools and techniques to keep the project moving forward efficiently.

Streamlining Your Video Production Timeline with Promoshin

Navigating the complexities of video production, whether you're creating an animated masterpiece or a live-action narrative, requires a delicate balance of creativity, planning, and execution. 

Each phase of the video production timeline presents its own set of challenges and opportunities to streamline the process, ensuring your project not only meets its deadline but exceeds expectations in quality.

While the strategies outlined in this blog offer a roadmap to shortening your video production timeline, partnering with an experienced production company like Promoshin can elevate your project to new heights of efficiency and creativity. 

a designer at his desk

With a wealth of experience and a track record of producing over 8000 plus videos, Promoshin's expertise in both animated and live-action videos means we understand the nuances and bottlenecks that can extend a video production timeline.

Discover the perfect video for your needs by checking out our Video Idea Cheat Sheet to pick a video that’s right for you. Get pricing for our video services to have the perfect video made by Promoshin's video creation experts. Engage your audience with beautiful visuals today!

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