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How To Improve Your Branded Content Video Production

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It’s All About Entertaining Your Audience

In today's rapidly evolving digital landscape, the traditional ways businesses have connected with their audiences are becoming increasingly less effective. 

The advent of ad-blockers, the decline of traditional media, and the general public's growing skepticism toward overt advertising have all contributed to this shift. 

Enter branded content video production—a game-changing strategy that has proven to be one of the most effective ways to engage and captivate your target market.

Unlike conventional advertising methods that aim to directly promote products or services, often leading to audience tune-out, branded content adopts a more nuanced and sophisticated approach. 

abstract megaphone shapes morph into an abstract logo or brand mark


The beauty of branded content is that it allows for the subtle incorporation of brand elements, making the promotional aspect less intrusive and more organic.

So, the question is: How can you ensure that your branded content video production doesn't just blend into the digital noise but stands out and leaves a lasting impression?

In this blog, we'll delve into 10 actionable strategies that can significantly elevate your branded content video production game. From conceptualization to execution and beyond, these tips aim to provide a roadmap for creating videos that not only entertain but also build a meaningful connection between your brand and your audience.

Branded Content Video Production vs Direct Advertising

Before diving into the ways to improve your branded content video production, it's crucial to understand how it differs from direct advertising.

two men looking at advertisements on a screen

GIF by Andrey Smirny via GIPHY

Direct advertising is straightforward; its primary goal is to sell a product or service, and the audience knows it. 

Branded content, on the other hand, aims to build a deeper connection with the audience. It focuses on storytelling, educating, or entertaining, all while subtly weaving in elements of your brand. 

The aim of branded content video production is often to entertain the viewer and to have them connect a positive experience with the brand. 

This nuanced approach makes branded content more engaging and memorable, setting the stage for long-term customer relationships.

Start with a Strong Concept

When it comes to branded content video production, the importance of starting with a compelling concept cannot be overstated. 

a question mark attached to a lightbulb

GIF by Drawify via GIPHY

Unlike traditional advertisements that may focus solely on showcasing the features or benefits of a product, branded content takes a more nuanced approach. It aims to tell a story or solve a problem that resonates with your target audience. 

This narrative-driven strategy is not just about capturing fleeting attention; it's about creating a lasting emotional connection between your brand and your audience. By investing time and resources into developing a robust concept, you set the stage for a video that not only engages but also leaves a lasting impression.

Know Your Audience

The phrase "know your audience" might sound like a tired marketing cliché, but in the world of branded content video production, it's a golden rule.

a woman sitting smugly in a crowd of laughing people

GIF by ksudude87 via Reddit

Comprehensive market research is not a step you can afford to skip. It provides invaluable insights into your audience's preferences, pain points, and expectations. By understanding who you're speaking to, you can tailor your video content to address these specific needs, thereby enhancing its impact and effectiveness. 

This audience-centric approach ensures that your branded content resonates on a deeper level, increasing the likelihood of conversions and long-term customer loyalty.

High-Quality Scriptwriting

In branded content video production, the script is much more than just words on a page; it's the architectural blueprint that shapes your video.

a man with a black hat and glasses typing a script on his computer surrounded by stacks of paper

GIF by rudinihadi via GIPHY

A well-crafted script ensures that your video's dialogue or narration is not only compelling but also perfectly aligned with your brand's voice and overarching message. Investing in professional scriptwriting services can be the difference between a video that falls flat and one that captivates from start to finish. 

The script serves as the foundation upon which all other elements are built, making it a critical component in the production process.

Invest in Good Equipment

Quality is not a variable in branded content video production; it's a constant requirement.

a camera flashing against a purple background

GIF by Kochstrasse™ via GIPHY

The equipment you use plays a pivotal role in determining the production value of your video. High-quality cameras, microphones, and lighting setups are not just tools but investments that enhance your brand's credibility and appeal. 

In a world where audiences are bombarded with content, settling for subpar equipment can be a costly mistake. It's essential to invest in the best equipment your budget allows to ensure that your final product meets or exceeds industry standards.

Pay Attention to Lighting and Sound

Lighting and sound are the unsung heroes that can make or break your branded content video production.

a green hand pressing dials on a mixer causing round pillars to go up and down

GIF by batburl via GIPHY

Even a video with a compelling narrative and high-quality visuals can fall flat if the lighting is poor or the sound quality is lacking. Poor lighting can make your video appear amateurish, while subpar sound can distract viewers and detract from your message. 

Investing in professional lighting and sound equipment—or even better, hiring experts to manage these aspects—can dramatically elevate the quality of your video, ensuring that it resonates with your audience as intended.

Use Effective Editing Techniques

Editing is not just the final touch but a critical component in branded content video production.

a cursor adjusting a color grading tool in an editing program

GIF by Kinter Media via GIPHY

It's the stage where all the individual elements come together to form a cohesive and engaging narrative. Skillful editing techniques can significantly enhance the flow and pacing of your video, ensuring that it maintains viewer interest from the opening scene to the final frame. 

A well-edited video is like a well-told story; it captivates the audience and leaves a lasting impression.

Incorporate Brand Elements Subtly

When it comes to branded content video production, subtlety is key.

Your brand elements—be it your logo, color scheme, or even a signature jingle—should be integrated seamlessly into the video. They should serve to enhance the narrative and message, not distract from them. 

The art of subtlety in branding ensures that your audience engages with the content first and absorbs the branding naturally, making the entire experience more organic and impactful.

Leverage Social Media

a hand with a megaphone reaching out of a phone screen surrounded by social media icons

GIF by Trazoz via GIPHY

Once your branded content video production is polished and ready for the world to see, the next crucial step is distribution. Social media platforms offer a cost-effective yet powerful avenue for maximizing your video's reach.

By utilizing targeted advertising and strategically chosen hashtags, you can exponentially increase your video's visibility, thereby amplifying its impact and ROI.

Monitor and Analyze Performance

The journey of your branded content video production doesn't end once it's live; it's essential to monitor its performance continually. 

Utilizing analytics tools to keep track of how your videos are doing can provide a wealth of information, from viewer engagement metrics to click-through rates and conversions. 

This data is not just numbers but actionable insights that can inform and refine your future video production strategies, ensuring ongoing success.

Consider Professional Services

The final, yet arguably most impactful, way to elevate your branded content video production is to enlist the help of professionals. 

Companies like Promoshin offer a comprehensive suite of video production services, from scriptwriting to final production. With a proven track record and an unwavering commitment to quality, Promoshin can help you create videos that not only look stunning but also deliver tangible results. 

When you choose to work with professionals, you're not just outsourcing a task; you're partnering with experts who can bring your vision to life.

Your Next Steps in Mastering Branded Content Video Production

an abstract animation of a ball bouncing through moving squares

GIF by Al Boardman via GIPHY

Improving your branded content video production is not an optional endeavor; it's an imperative one that demands attention, investment, and strategic planning. 

The stakes are high, but the rewards are even higher. Videos that resonate with viewers can lead to increased brand awareness, customer loyalty, and ultimately, a healthier bottom line.

By diligently implementing the 10 actionable tips outlined in this blog, you're not merely taking incremental steps; you're making leaps toward creating branded content videos that captivate, educate, and inspire. 

Naturally, you want these videos to look as good as possible. With a wealth of experience and a track record of producing over 8000 plus videos, Promoshin can offer you the kind of high-caliber videos that not only capture attention but also drive action.

Discover the perfect video for your needs by checking out our Video Idea Cheat Sheet to pick a video that’s right for you. Get pricing for our video services to have the perfect video made by Promoshin's video creation experts. Engage your audience with beautiful visuals today!

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