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Why Brands Use the Three Primary Colors in Social Videos

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According to studies, people's perception, mood, and emotion towards certain products can be influenced by colors. Find out why brands use the three primary colors in social videos:

1. Red

  • Promotes energy, movement, passion, and excitement
  • Used by food companies as it is believed to stimulate appetite

2. Blue

  • Associated with peace, safety, reliability, comfort, and calmness
  • Is a common brand color for many popular social platforms

3. Yellow

  • Represents cheerfulness, fun, logic, and fast movement
  • Is eye-catchy and difficult to overlook

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