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How To Create Good Corporate Animation Videos

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The Essence of Corporate Animation Videos

In today's digital age, corporate animation videos have emerged as a decisive tool for businesses to communicate their brand message, values, and offerings. 

When it comes to brand awareness, these videos act as the digital ambassadors of a company, introducing it to potential clients or customers. 

Whether it's elucidating company policies or demonstrating product usage, the animated format transforms mundane information into engaging, digestible content. 

These animated corporate videos capture the essence of a company and engage audiences in a visually appealing way. But what exactly are corporate animation videos, and why are they so effective? This blog will explore exactly that, and dive into what makes good corporate animation videos. 

Cover GIF by monday via GIPHY

Why Corporate Animation Videos Work

a line of employees celebrating as their desks change color

GIF by monday via GIPHY

The resounding success and efficacy of corporate animations are far from serendipitous. Delving deeper, one can pinpoint distinct factors that amplify their impact. Living in a predominantly visual era, our preferences are naturally skewed towards images and animations. 

This visual bias bestows animated videos with the unique capability to deconstruct and elucidate intricate ideas, rendering them both understandable and appealing to the audience. But beyond the visual allure, lies the power of emotion. 

Story-centric corporate animation videos resonate deeply with viewers, invoking a spectrum of emotions. This ensures that the brand's message transcends mere visual consumption, creating a heartfelt connection.

Furthermore, the animation's chameleon-like quality is one of its standout features. It effortlessly molds itself to mirror a brand's ethos. Be it playful or professional, whimsical or weighted, animation can be tailored to echo any brand's tone and message, making corporate animation videos an incredibly versatile tool in a marketer's arsenal.

Trends in Corporate Animation Videos

The corporate animation landscape is dynamic, with new trends emerging regularly.

Story-based Videos

a video of a man buying a property on his phone and celebrating

GIF by Explainly via GIPHY

Narratives have always been powerful, but they're becoming even more central to corporate animations. Companies are leveraging stories to forge deeper connections with their audience.

Mixed Media

This trend in corporate animation videos involves blending live-action footage with animation, resulting in a unique visual experience that captivates viewers.

Minimalistic Designs

several blocks of animated minimalist design animation

GIF by David Urbinati via GIPHY

In a world cluttered with information, simplicity stands out. Brands are increasingly opting for clean graphics and animations that convey their message without overwhelming the viewer.

Crafting the Perfect Corporate Animation Video

Successful corporate animation videos are the result of a meticulous process, involving the following steps.

an animation of a man interacting with a large phone evolving from sketch to final animation

GIF by Draftss via GIPHY

Scriptwriting

This is where it all begins. A well-written script is concise, engaging, and perfectly aligned with the brand's voice. It serves as the blueprint for the entire video.

Design and Illustration

This phase breathes life into the script. Characters, backgrounds, and other visual elements are crafted to resonate with the brand's identity and the video's message.

Voiceover

a person being picked from a lineup and placed in front of a microphone

GIF by LooseKeys via GIPHY

The right voice can elevate a video. A professional voiceover artist ensures that the brand's message is articulated clearly, adding another layer of engagement to your corporate animation videos.

Animation

This is where the magic happens. The static illustrations are set in motion, adding dynamism and depth to the story.

Editing

A crucial step that stitches everything together. It ensures a smooth flow, seamless transitions, and crystal-clear audio, culminating in a polished final product.

The Longevity of Corporate Animation Videos

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GIF by Benny Box via GIPHY

In our rapidly digitalizing world, corporate animation videos have carved a niche for themselves, becoming an indispensable tool for businesses. The surge in video consumption, especially on platforms like YouTube, Vimeo, and various social media channels underscores the growing importance of this medium

Every day, users are immersed in over a billion hours of YouTube content alone, and this insatiable appetite for video content shows no signs of waning. Corporate animation videos, being an integral part of this vast ecosystem, stand to gain immensely from this trend.

Moreover, as we navigate through technological advancements, the world of animation continues to expand and adapt. From the mesmerizing worlds of virtual reality to the blended experiences of augmented reality, corporate animation videos are finding new avenues to captivate audiences. 

This adaptability not only ensures their continued relevance but also promises more immersive and interactive experiences in the future. Another aspect that bolsters the longevity of these videos is their timeless nature. Unlike certain live-action content, which may become outdated due to evolving cultural or technological landscapes, animation retains a universal appeal. 

Investing in Quality: Why It Matters

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GIF by gasta via GIPHY

When it comes to corporate animation videos, the emphasis on quality cannot be overstated. Often, these videos serve as the initial touchpoint for potential clients or customers with a brand. A meticulously crafted, high-quality video can set the stage for a lasting, positive impression, while a lackluster one can deter potential engagements. 

But quality transcends mere aesthetics. It's about articulating a clear and compelling message that resonates with the audience. Every element, from a well-thought-out script and clear voiceover to coherent visuals, plays a pivotal role in ensuring effective communication.

When a brand invests in top-tier production for its corporate animation videos, it sends a clear message about its dedication to upholding high standards and valuing its audience. This commitment not only fosters trust but also enhances audience resonance, turning casual viewers into brand advocates. 

While the initial investment in a premium corporate animation video might be substantial, the long-term dividends in terms of brand recognition, customer loyalty, and conversion rates are invaluable.

DIY vs. Outsourcing: Making the Right Choice

a man sipping coffee as office desks, paper, and employees pop up around him

GIF by Anchor Point via GIPHY

The decision to create corporate animations in-house or outsource them is pivotal. While the DIY approach might seem tempting, outsourcing often offers distinct advantages.

  1. Expertise: Animation studios specialize in crafting videos. Their expertise ensures that the end product is of the highest quality, both in terms of visuals and content.
  2. Resources: These studios are equipped with the latest tools and software for creating corporate animation videos, ensuring that the production quality is top-notch.
  3. Time-saving: Outsourcing the video production process allows businesses to allocate their time and resources to core operations, ensuring efficiency on all fronts.

Ready to Harness the Potential of Corporate Animation Videos?

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GIF by IFTTT via GIPHY

Corporate animation videos are a powerful tool for businesses to convey their message and connect with an audience. Companies can leverage these videos to elevate their brand to new heights and achieve their goals.

In the vast landscape of corporate animation videos, making the right production choice is paramount. While the benefits of these videos are clear, their effectiveness hinges on quality, creativity, and alignment with brand values. This is where Promoshin shines. With a rich legacy in the video production domain, Promoshin has consistently delivered premium animated explainer videos tailored to the unique needs of businesses worldwide.

Discover the ideal video for your company by checking out our Video Idea Cheat Sheet to decide what type of video is right for you, or get pricing for our video services to have the perfect video made by Promoshin's experts. Engage your audience with beautiful visuals today!

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