Video Blog Archives - Page 5 of 42 - Promoshin

Third-Party Analytic Tools

Analytics seem scary especially when you don’t have much knowledge about them. Thankfully, there are a lot of platforms that can generate analytics, provide an easy-to-understand result, and provide useful insights.

Here are examples of analytics tools that you might want to try.

 Third-Party Analytic Tools

1. Google Analytics
2. Mix Panel
3. Matomo

Kinds of third-party analytic tools

Importance of Social Media

Marketers use social media because of the great impact it does on every business.

Here are the reasons why social media is important.

Importance of Social Media


Increased brand recognition
Improved brand loyalty
More opportunities to convert
Higher conversion rates
Higher brand authority
Increased Inbound traffic
Decreased marketing costs
Better search engine rankings
Richer customer experiences
Improved customer insights

Explainer Video Secret Formula

Here’s the secret formula that will help you create a great and impactful explainer video.

Explainer Video Secret Formula

Examples of problems

Plan for a solution

Presentation of solution

Explanation of benefits

Call to action

Steps to Create an Explainer Video

Quote From Tangled

“Venture outside your comfort zone. The rewards are worth it.” – Rapunzel (Tangled)

Quote From Tangled

Some Things To Know When Marketing to Gen Z

Here are some things to know when marketing to Gen Z.

Some Things To Know When Marketing To Gen Z

Gen Z’s Trust
“Gen Z’s trust in larger institutions declined and they can easily sense insincerity.”Gen Z's Trust

Gen Z’s take on Societal Issues
“Gen Z expects the brands it supports to take a stand on social justice issues.”
Gen Z's Take On Societal Issues

Gen Z and algorithms
“According to a poll conducted on college students, nearly half (46%) claimed that they purposely engage (like comment, and share) to some posts so that the algorithm will show them the content they’re after.”
Gen Z and Algorithms

Gen Z is online and information savvy
“Gen Z is very resourceful in getting information and verifying it.”
Gen Z is online and information tech savvy

7 Ways to Strengthen Your Video Marketing Strategy

Here are 7 ways to strengthen your video marketing strategy.

7 Ways to Strengthen Your Video Marketing Strategy


1. Identify your target audience

2. Hire a video marketing agency

Identify your target audience. Hire a video marketing agency


3. Tell your brand story

4. Optimize your videos

Tell your brand story. Optimize your videos.


5. Add subtitles

6. Promote on the right channels

Add subtitles. Promote the right channels.


7. Always include a call-to-action

Always include a call-to-action.

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