You’re 53 times more likely to show up first on Google if you have a video embedded on your website.
“Video gives people a voice.”- Chad Hurley, American Media Mogul
Here are the 10 qualities of a great explainer video.
1. Good script
2. Straight to the point
3. Extensive audience knowledge
4. Well-communicated brand value
5. Visually appealing
6. Light and entertaining
7. Appropriate music
8. Clear voiceover and font
9. Persuasive CTA
10. Shareable information
Here’s the history of explainer videos:
1990 – Powerpoint presentations were greatly used by marketers to explain different types of topics.
2004 – Through the help of the internet, text, images, and sound are now added to PowerPoint presentations to explain an idea.
2008 – “How-It-Works” videos started to trend online, the first explainer video was made to explain how Twitter works.
2009 – The term “Explainer Video” was coined.
2011 – The first-ever animated video was made and the rest is history!
Did you know? Videos on a website attract as much as 2 to 3 times more monthly visitors and add a 157% increase in organic traffic from search engines.
Here are the 5 topics every explainer video must cover:
1. Target audience and target users
2. Description of your product
3. Pain points your product resolves
4. Customer’s goals in using your product
5. Sales call-to-action